{"id":3427,"date":"2009-07-18T17:13:48","date_gmt":"2009-07-18T17:13:48","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3427"},"modified":"2020-05-15T07:11:18","modified_gmt":"2020-05-15T07:11:18","slug":"ads-of-horrors","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/ads-of-horrors","title":{"rendered":"Ads of horrors"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img\"<\/p>\n

This scary pharmaceutical print campaign for Novartis sore throat remedy Mebucaine has been done by Saatchi & Saatchi Cape Town. I don\u00e2\u0080\u0099t think that it is the right tactic to sell medicines. You can scare someone and make them buy your product. But to make someone scare is an art<\/a>, really.<\/p>\n

The ads show \u00e2\u0080\u0098mouth of horrors\u00e2\u0080\u0099. To indicate the appalling situation of sore throat, the campaign shows some scary images. The victims of sore throat are shown with detestable animals with them which make their throat so painful.<\/p>\n

Have a look and forget them, even if you have a sore throat.<\/p>\n

Credits:<\/strong><\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Advertising Agency:<\/strong> Saatchi & Saatchi, Cape Town \/ Geneva<\/p>\n

Executive Creative Director:<\/strong> John Pallant<\/p>\n

Creative Director:<\/strong> Anton Crone<\/p>\n

Art Director:<\/strong> Larissa Elliott<\/p>\n

Copywriter:<\/strong> Alice Gnodde<\/p>\n

Illustrator:<\/strong> Am I Collective<\/p>\n

Photographer:<\/strong> Jillian Lochner<\/p>\n

Via: I believe in advertising<\/a><\/p>\n

\"img2\"<\/p>\n

\"img3\" \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This scary pharmaceutical print campaign for Novartis sore throat remedy Mebucaine has been done by Saatchi & Saatchi Cape Town. I don\u00e2\u0080\u0099t think that it is the right tactic to sell medicines. You can scare someone and make them buy your product. But..<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3427","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3427"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3427\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}