{"id":3401,"date":"2009-07-20T17:44:50","date_gmt":"2009-07-20T17:44:50","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3401"},"modified":"2021-05-03T05:28:44","modified_gmt":"2021-05-03T05:28:44","slug":"levis-dressed-to-sell","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/levis-dressed-to-sell","title":{"rendered":"Levis: dressed to sell"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"levis<\/p>\n

Brands are adopting new strategies for marketing themselves, breaking the traditional advertising notions. We have seen how Levis tempted users to unbutton<\/a>. As part of its \u00e2\u0080\u0098live unbuttoned\u00e2\u0080\u0099 campaign in Hong Kong, Levis has adopted a unique method.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

As part of the campaign, a special issue of the magazine EastTouch came dressed in mini Levi\u00e2\u0080\u0099s 501s. Readers literally had to \u00e2\u0080\u009cunbutton\u00e2\u0080\u009d the jeans to get the magazine. The 10,000 limited edition denim-clad copies sold out within three days.<\/p>\n

This highly innovative strategy created a buzz and massive media coverage.<\/p>\n

Via: mad blog \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Brands are adopting new strategies for marketing themselves, breaking the traditional advertising notions. We have seen how Levis tempted users to unbutton. As part of its \u00e2\u0080\u0098live unbuttoned\u00e2\u0080\u0099 campaign in Hong Kong, Levis has adopted a unique…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3401","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3401"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3401\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}