{"id":3317,"date":"2009-07-28T18:21:38","date_gmt":"2009-07-28T18:21:38","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3317"},"modified":"2009-07-28T18:21:38","modified_gmt":"2009-07-28T18:21:38","slug":"golds-gym-nothing-special","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/golds-gym-nothing-special","title":{"rendered":"Golds gym: nothing special"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"golds<\/p>\n

We have already seen so many examples of ads that have no connection with the identity of the brand, like the beavers coffee commercial. The concepts of those ads can be used for any other product. Here, these ads for Golds gym belong to that category.<\/p>\n

The ads, developed at TAXi, Canada, shows images of people who easily lift sofa and car. Well, they are powerful, apparently by the grace of Golds gym. But these concepts can be applied to any Tom\u00e2\u0080\u0099s, Harry\u00e2\u0080\u0099s or Dick\u00e2\u0080\u0099s gym.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

There is no element of uniqueness in these ads. When you present a brand, you should present its uniqueness. That is what makes it different from other brands. Sorry, I couldn\u00e2\u0080\u0099t find out that here. So, I can go to any other gym and try to lift those things.<\/p>\n

Credits:<\/strong><\/p>\n

Advertising Agency:<\/strong> TAXI, Calgary, Canada<\/p>\n

Creative Director:<\/strong> Trent Burton<\/p>\n

Art Director:<\/strong> Kelsey Horne<\/p>\n

Copywriter:<\/strong> Nick Asik<\/p>\n

Photographer:<\/strong> Justen Lacoursiere<\/p>\n

\"golds \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

We have already seen so many examples of ads that have no connection with the identity of the brand, like the beavers coffee commercial. The concepts of those ads can be used for any other product. Here, these ads for Golds gym belong to that…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3317","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3317"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3317\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}