{"id":3185,"date":"2009-08-09T16:45:51","date_gmt":"2009-08-09T16:45:51","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3185"},"modified":"2009-08-09T16:45:51","modified_gmt":"2009-08-09T16:45:51","slug":"a-small-effort-by-a-giant-brand","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/a-small-effort-by-a-giant-brand","title":{"rendered":"A small effort, by a giant brand"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img\"<\/p>\n

This is an example for a cost effective publicity stunt done by a giant brand. The brand is Volkswagen; its aim was to promote the launch of the new Golf 6, with park assist.<\/p>\n

To create a buzz about Golf 6, they hired car guards to appear in places where people used to visit. So, the guards appeared at places like Cinemas, cafes and beaches. It was a cost-effective publicity stunt.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Well, this effort is cost effective. However I doubt whether this kind of publicity efforts affect the brand in a negative way. I remember an incident in my city in which a man was hired to carry a banner ad of a particular brand and walk around the city. People who saw the man, who walks braving the scorching sun carrying the banner, blamed the company and it definitely created a negative publicity. A brand like Volkswagen can do publicity efforts in a more refined way.<\/p>\n

Credits:<\/strong><\/p>\n

Advertising Agency:<\/strong> Ogilvy<\/a>, Cape Town, South Africa<\/p>\n

Executive Creative Director:<\/strong> Chris Gotz<\/p>\n

Creative Director:<\/strong> Gordon Ray<\/p>\n

Art Director:<\/strong> Matthew Pullen<\/p>\n

Copywriter:<\/strong> Craig Ross<\/p>\n

Via: I believe in advertising<\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This is an example for a cost effective publicity stunt done by a giant brand. The brand is Volkswagen; its aim was to promote the launch of the new Golf 6, with park assist.<\/p>\n

To create a buzz about Golf 6, they hired car guards to appear in…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3185","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3185"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3185\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}