{"id":3081,"date":"2009-08-22T17:54:52","date_gmt":"2009-08-22T17:54:52","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3081"},"modified":"2009-08-22T17:54:52","modified_gmt":"2009-08-22T17:54:52","slug":"the-dragon-s-kiss-on-creativity","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/the-dragon-s-kiss-on-creativity","title":{"rendered":"The dragon\u2019s kiss on creativity"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"ariel<\/p>\n

Graphic representation of foul smell<\/a>, scary, bloody anti-domestic violence campaign<\/a>, and now this detergent creatures..Sure, there is something eerie about all these ads from China. This campaign for Ariel laundry detergent, developed by Saatchi & Saatchi Guangzhou, China, presents stains as frightening creatures.<\/p>\n

Why all these ads from this country goes a bit extreme, why is there always a horror factor, an eerie element? Are the agencies thinking that this kind of treatment will help to grab the attention of the target audience? I don\u00e2\u0080\u0099t know. But, one thing is sure. Or, seems sure to me. There is something special about these Chinese ads, and that speciality is not so pleasant.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

These Ariel ads carry a headline (translation)- Be prepared with Ariel. Prepared for a grub-bath! There will be stains!<\/p>\n

Credits:<\/strong><\/p>\n

Agency:<\/strong> Saatchi & Saatchi Guangzhou, China<\/p>\n

Executive Creative Director:<\/strong> Ng Fan<\/p>\n

Creative Director:<\/strong> Wendy Chan<\/p>\n

Art Director:<\/strong> Ng Fan, Wendy Chan, Liu Zhong Quing, Ye Zhi Guang<\/p>\n

Copywriter:<\/strong> Au Kin Cheong<\/p>\n

\"img2\"<\/p>\n

\"img3\" \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Graphic representation of foul smell, scary, bloody anti-domestic violence campaign, and now this detergent creatures..Sure, there is something eerie about all these ads from China. This campaign for Ariel laundry detergent, developed by Saatchi &…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3081","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3081"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3081\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}