{"id":3073,"date":"2009-08-23T17:35:36","date_gmt":"2009-08-23T17:35:36","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3073"},"modified":"2009-08-23T17:35:36","modified_gmt":"2009-08-23T17:35:36","slug":"elmex-lockers","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/elmex-lockers","title":{"rendered":"Elmex lockers"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img\"<\/p>\n

This is an intelligent publicity effort for Elmex by Shalmor Avnon Amichay\/Y&R Interactive Tel Aviv. The aim of this effort was to convey a message that Elmex helps prevent cavities.<\/p>\n

They selected popular fitness centres in Israel to display the message. The way they conveyed the message was highly unique and intelligent. Lockers were created with doors which resembled tooth. So, the lockers have an overall appearance of a mouth which shows teeth. When someone opens one locker, there will be a product sample and additional information inside the locker.<\/p>\n

Credits:<\/strong><\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Advertising Agency:<\/strong> Shalmor Avnon Amichay\/Y&R Interactive Tel Aviv, Israel<\/p>\n

Chief Creative Director:<\/strong> Gideon Amichay<\/p>\n

Executive Creative Director:<\/strong> Nir Livni<\/p>\n

Creative Director:<\/strong> Eylon Goren<\/p>\n

Art Directors:<\/strong> Shay Kirshenzvaig, Erez Avshalom<\/p>\n

Copywriters:<\/strong> Or Sitt, Elran Levy<\/p>\n

Account Director:<\/strong> Adam Polachek<\/p>\n

Account Supervisor:<\/strong> Tal Cohen<\/p>\n

Account Executive:<\/strong> Revital Levy<\/p>\n

Photographer:<\/strong> Shlomi Arbiv<\/p>\n

Via: I believe in advertising<\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This is an intelligent publicity effort for Elmex by Shalmor Avnon Amichay\/Y&R Interactive Tel Aviv. The aim of this effort was to convey a message that Elmex helps prevent cavities.<\/p>\n

They selected popular fitness centres in Israel to display the..<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3073","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3073"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3073\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}