{"id":2967,"date":"2009-09-08T18:00:21","date_gmt":"2009-09-08T18:00:21","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2967"},"modified":"2009-09-08T18:00:21","modified_gmt":"2009-09-08T18:00:21","slug":"sugar-coated-message","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/sugar-coated-message","title":{"rendered":"Sugar-coated message"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img\"<\/p>\n

Communicating to children is not an easy process. The message, even if it is serious, should be presented in a digestible and sweet way. That is what Colgate has done through this \u00e2\u0080\u0098sweet effort\u00e2\u0080\u0099.<\/p>\n

Colgate normally gives out small product samples at annual events like \u00e2\u0080\u0098\u00e2\u0080\u0099Oral Health Month\u00e2\u0080\u009d to give the message to kids to take care of their teeth after eating sweets. But this time, instead of conveying the message directly, Colgate adopted a sugar-coated method. Kids were given ice creams and cotton candies. The stick shaped like a toothbrush carried a written advice\u00e2\u0080\u0098\u00e2\u0080\u0099 don\u00e2\u0080\u0099t forget\u00e2\u0080\u0099\u00e2\u0080\u0099 with a Colgate logo.<\/p>\n

Credits;<\/strong><\/p>\n

Advertising Agency:<\/strong> Y&R, Bangkok,Thailand<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Executive Creative Director:<\/strong> Marcus Rebeschini<\/p>\n

Creative Director:<\/strong> Noppadol Utiswannakul\/Shen Guan Tan<\/p>\n

Copywriter:<\/strong> Chanissara Ngampan<\/p>\n

Advertiser\u00e2\u0080\u0099s Supervisor:<\/strong> Ittawin Ngoenwichit (Account Director)<\/p>\n

Account Manager:<\/strong> Natphon Pholsong<\/p>\n

Account Supervisor:<\/strong> Jaime Prieto\/Sanjay Bhasin\/<\/p>\n

Producer:<\/strong> Amornmarn Rattanarakpinyo<\/p>\n

Art Director:<\/strong> Kijchapon Patiwongphaisarn\/Somchok Kunjaethong<\/p>\n

Photographer:<\/strong> Jasda Trivittayanuruk\/Yoothana Sasanatiang<\/p>\n

Production House:<\/strong> Fiftyone Bangkok Company Ltd.<\/p>\n

Agency Producer:<\/strong> Amornmarn Rattanarakpinyo<\/p>\n

\"img2\" \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Communicating to children is not an easy process. The message, even if it is serious, should be presented in a digestible and sweet way. That is what Colgate has done through this \u00e2\u0080\u0098sweet effort\u00e2\u0080\u0099.<\/p>\n

Colgate normally gives out small product…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2967","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2967"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2967\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}