{"id":2851,"date":"2009-09-23T16:52:59","date_gmt":"2009-09-23T16:52:59","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2851"},"modified":"2009-09-23T16:52:59","modified_gmt":"2009-09-23T16:52:59","slug":"mcdonald-s-24-hours","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/mcdonald-s-24-hours","title":{"rendered":"Shutters never down at McDonald\u2019s"},"content":{"rendered":"<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Marketing.jpg\" alt=\"Dr Prem Digital Healthcare Marketing\"><\/a>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.adpunch.org\/wp-content\/uploads\/2012\/07\/img_ceBHX_22619.jpg\" alt=\"img\" title=\"img\" \/><\/p>\n<p>McDonald\u00e2\u0080\u0099s ambient effort to communicate the new 24 hours service in Thailand, using the <a href=\"https:\/\/www.tbwa.com\/\" target=\"_blank\" rel=\"noopener\">TBWA<\/a> brain. With this aim, McDonald\u00e2\u0080\u0099s banks on put-down shutters of other restaurants.<\/p>\n<p>The ambient effort uses a night image of McDonald\u00e2\u0080\u0099s restaurant onto the pull-down shutter of various restaurants. So, after the operating hours, when the shutters are pulled down, image of McDonald\u00e2\u0080\u0099s in late hours will appear. Thus, it conveys the message that while other restaurants are closed, one can enjoy good meal at McDonald\u00e2\u0080\u0099s 24 hours a day.<\/p>\n<p><strong>CREDITS:<\/strong><\/p><div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Web-Development.jpg\" alt=\"Dr Prem Web Design and Development\"><\/a>\n<\/div>\n\n<p><strong>Advertising Agency:<\/strong> <a href=\"https:\/\/www.tbwa.com\/\" target=\"_blank\" rel=\"noopener\">TBWA Thailand<\/a>, Bangkok, Thailand<\/p>\n<p><strong>Executive Creative Director:<\/strong> Veradis Vinyaratn<\/p>\n<p><strong>Creative Director:<\/strong> Tarakorn Kamolprempiyakul<\/p>\n<p><strong>Art Director:<\/strong> Aekalak Kitdusitpong, Kanon Umpornsirirat<\/p>\n<p><strong>Copywriter:<\/strong> Krisorn Srisai<\/p>\n<p><strong>Account Manager:<\/strong> Chatthip Bhamarasuta, Krittima Chantharapraphap<\/p>\n<p><strong>Account Supervisor:<\/strong> Pavinee Visedsubphisan<\/p>\n<p><strong>Producer:<\/strong> Jarunee Tongsa<\/p>\n<p><strong>Photographer:<\/strong> Kanon Umpornsirirat, Chalotorn Nuanthong<\/p>\n<p><strong>Ae :<\/strong> Kanitta Summachaiyanun, Methawarin Rattiwat<\/p>\n<p>Via: <a href=\"https:\/\/www.ibelieveinadv.com\/commons\/macd24horus.jpg\" target=\"_blank\" rel=\"noopener\">I believe in advertising<\/a>    \t<\/p>\n<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Social-Media-Marketing.jpg\" alt=\"Dr Prem Healthcare Social Media Marketing\"><\/a>\r\n\r\n\r\n\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>McDonald\u00e2\u0080\u0099s ambient effort to communicate the new 24 hours service in Thailand, using the TBWA brain. With this aim, McDonald\u00e2\u0080\u0099s banks on put-down shutters of other restaurants.<\/p>\n<p>The ambient effort uses a night image of McDonald\u00e2\u0080\u0099s restaurant&#8230;<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2851","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2851"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2851\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}