{"id":2827,"date":"2009-09-25T10:40:55","date_gmt":"2009-09-25T10:40:55","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2827"},"modified":"2009-09-25T10:40:55","modified_gmt":"2009-09-25T10:40:55","slug":"kleenex-ads-enter-bathrooms","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/kleenex-ads-enter-bathrooms","title":{"rendered":"Kleenex ads enter bathrooms"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img\"<\/p>\n

It seems that bathrooms and toilets in public places have become the favorite places of ambient advertising efforts for different brands as well as public awareness campaigns. The recent one who joins the group is Kleenex with their offer to stop nasal congestion caused by flu.<\/p>\n

With the creative support from agency Trampolim Comunica\u00c3\u00a7\u00c3\u00a3o in Jo\u00c3\u00a3o Pessoa, Kleenex placed interactive stickers on liquid soap bottles available in mall bathrooms and in toilets of public places. People will be confronted with a question- got flu?<\/em><\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Previous bathroom ad efforts: <\/strong><\/em><\/p>\n

AVON against domestic violence<\/a><\/p>\n

An anti-drunk driving bathroom effort<\/a><\/p>\n

CREDITS:<\/strong><\/p>\n

Advertising Agency:<\/strong> Trampolim Comunica\u00c3\u00a7\u00c3\u00a3o, Jo\u00c3\u00a3o Pessoa, Brazil<\/p>\n

Creative Director:<\/strong> Bob Ferraz<\/p>\n

Art Director \/ Illustrator \/ Photographer:<\/strong> Gustavo Fraz\u00c3\u00a3o<\/p>\n

Copywriter:<\/strong> Bob Ferraz<\/p>\n

Via: I believe in advertising<\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

It seems that bathrooms and toilets in public places have become the favorite places of ambient advertising efforts for different brands as well as public awareness campaigns. The recent one who joins the group is Kleenex with their offer to stop…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2827","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2827"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2827\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}