{"id":2789,"date":"2009-09-27T17:28:56","date_gmt":"2009-09-27T17:28:56","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2789"},"modified":"2009-09-27T17:28:56","modified_gmt":"2009-09-27T17:28:56","slug":"wear-this-wear-that-and-grow-up","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/wear-this-wear-that-and-grow-up","title":{"rendered":"Wear this, wear that and grow up"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img1\"<\/p>\n

Entering teenage is a turning point in everyone\u00e2\u0080\u0099s life. This is when kids are starting to shed their lollipop fairy dreams and preparing themselves to face the real rough world. Indeed, teenage is not so completely based on rough awakening. However, this is an important step to such a wide awakening. This print campaign for I VOW banks on this particular aspect.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

The campaign developed by Black Sheep Bangalore \u00e2\u0080\u0098focuses on communication for pre-teen wear\u00e2\u0080\u0099 and targets this age group. The campaign is centered on the positioning statement \u00e2\u0080\u0098grow-up\u00e2\u0080\u0099.<\/p>\n

The inherent concept of this campaign is brilliant; however the subtle way of communication makes it a bit difficult to convey it.<\/p>\n

CREDITS:<\/strong><\/p>\n

Advertising Agency:<\/strong> Black Sheep, Bangalore, India<\/p>\n

Creative Director:<\/strong> Ravi and KT<\/p>\n

Photographer:<\/strong> Senthil Kumar \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Entering teenage is a turning point in everyone\u00e2\u0080\u0099s life. This is when kids are starting to shed their lollipop fairy dreams and preparing themselves to face the real rough world. Indeed, teenage is not so completely based on rough awakening….<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2789","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2789"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2789\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}