{"id":2763,"date":"2009-09-29T16:05:42","date_gmt":"2009-09-29T16:05:42","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2763"},"modified":"2020-07-27T14:01:24","modified_gmt":"2020-07-27T14:01:24","slug":"a-friend-you-can-eat","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/a-friend-you-can-eat","title":{"rendered":"A Friend You Can Eat"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n
\n
<\/b><\/span><\/div>\n<\/div>\n
\n
<\/b><\/span><\/div>\n<\/div>\n
\n
<\/b><\/span><\/div>\n<\/div>\n

Spot 1- When you invite your friend around for a barbecue, it might pay to have a Swedish Fish as a backup.<\/em><\/p>\n

Spot 2- It\u00e2\u0080\u0099s grim in the Arctic when the food runs out. So grim you might even consider eating your friend.<\/em>
\nSpot 3- A hungry man gets ready to eat his furry friend.<\/em><\/p>\n

Frightened to read those descriptions and headline? Well, this is about the new campaign for Swedish Fish, a line of chewy winegum candies from Malaco in Sweden, which is being distributed in the USA and Canada by Cadbury Adams.the campaign meticulously use the tagline A friend you can eat.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

The campaign targets youth with a fresh way of communication, in a rather subtle and humorous way. Developed by JWT New York<\/a>, it introduces two words into the friendship and food connection, Nej<\/em> and Ja<\/em>.<\/p>\n

CREDITS;<\/strong><\/p>\n

Agency:<\/strong> JWT New York<\/a><\/p>\n

Chief creative officers:<\/strong> Ty Montague and Harvey Marco<\/p>\n

Executive creative director:<\/strong> Jackie Hathiramani<\/p>\n

Copywriter:<\/strong> Scott Bell<\/p>\n

Art directors:<\/strong> Hunter Fine, David Suarez and Andrew Clarke<\/p>\n

Directors of production: <\/strong>Chris Klein and Sara Rogers<\/p>\n

Director of integrated production<\/strong>; Clair Grupp<\/p>\n

Business director:<\/strong> Christian Hughes<\/p>\n

Account director:<\/strong> Shana Getchell<\/p>\n

Planners:<\/strong> Rodrigo Maroni and Derick Goss<\/p>\n

Animators:<\/strong> Aaron Padin and Chadwick Whitehead<\/p>\n

Print producer:<\/strong> Lauren Eberhardt.<\/p>\n

Via: Inspiration room \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Spot 1- When you invite your friend around for a barbecue, it might pay to have a Swedish Fish as a backup.<\/p>\n

Spot 2- It\u00e2\u0080\u0099s grim in the Arctic when the food runs out. So grim you might even consider eating your friend.
\nSpot 3- A hungry man.<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2763","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2763"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2763\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}