{"id":27317,"date":"2010-10-18T10:14:09","date_gmt":"2010-10-18T10:14:09","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=143"},"modified":"2020-07-30T13:57:57","modified_gmt":"2020-07-30T13:57:57","slug":"penguin-your-own-world","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/penguin-your-own-world","title":{"rendered":"Penguin: Your Own World"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"penguin<\/p>\n

This print campaign for Penguin Books is part of its ongoing advertising campaign- Gripping Novel<\/em>. These print ads, developed by DDB Hong Kong<\/a>\/ Tribal DDB Hong Kong come appear with the title- Your Own World<\/em>.<\/p>\n

The ads feature popular locations-Paris, Tokyo and London- in which individuals are immersed in reading books. The cities seem deserted, indicating their avid love for the books.<\/p>\n

CREDITS<\/p>\n

Advertising agency: <\/strong> DDB Hong Kong\/ Tribal DDB Hong Kong<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Executive creative director:<\/strong> Jeffry Gamble<\/p>\n

Creative director\/copywriter:<\/strong>Paul Chan<\/p>\n

Creative director\/art director:<\/strong> O\u00e2\u0080\u0099Poon<\/p>\n

Copywriter:<\/strong> Jay Lee<\/p>\n

Art director:<\/strong> Fei Leung<\/p>\n

Photographer: <\/strong>Steve Wong<\/p>\n

Retoucher:<\/strong> Bon Leung.<\/p>\n

Via: The inspiration room <\/p>\n

\"penguin<\/p>\n

\"penguin \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This print campaign for Penguin Books is part of its ongoing advertising campaign- Gripping Novel. These print ads, developed by DDB Hong Kong\/ Tribal DDB Hong Kong come appear with the title- Your Own World.<\/p>\n

The ads feature popular…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27317","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27317"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27317\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}