{"id":27297,"date":"2010-10-11T10:38:13","date_gmt":"2010-10-11T10:38:13","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=184"},"modified":"2010-10-11T10:38:13","modified_gmt":"2010-10-11T10:38:13","slug":"advertising-and-the-quality-of-appropriateness","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/advertising-and-the-quality-of-appropriateness","title":{"rendered":"Advertising and the quality of appropriateness"},"content":{"rendered":"<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Marketing.jpg\" alt=\"Dr Prem Digital Healthcare Marketing\"><\/a>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.adpunch.org\/wp-content\/uploads\/2012\/07\/idea-inside-the-boxpreview_ANKkv_28802.jpg\" alt=\"idea inside the boxpreview\" title=\"idea inside the boxpreview\" \/><\/p>\n<p>It makes me remember those grizzly hands which propped out suddenly from the nook and corners of Madrid to promote <em>Resident evil<\/em>. But, definitely Yoga classes are not evil, and the advertising tactics should also be generally pure accordingly.Appropriateness is also a necessary quality in advertising, though not many agencies seem to care about. Sex sells, as per our age-old advertising belief. But, what will you say when you see <a href=\"https:\/\/www.adpunch.org\/entry\/let-us-examine-her-breasts-with-love-and-respect\/\" target=\"_blank\" rel=\"noopener\">\u00e2\u0080\u0098advertising efforts\u00e2\u0080\u0099 that \u00e2\u0080\u0098sexualize\u00e2\u0080\u0099 the breast cancer awareness campaigns?<\/a> Well, that\u00e2\u0080\u0099s highly inappropriate and spoils the message. <a href=\"https:\/\/www.adpunch.org\/entry\/peta-s-unethical-treatment-of-advertising\/\" target=\"_blank\" rel=\"noopener\">PETA is a master of spoiling a message with naked stunts<\/a>.<\/p><div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Web-Development.jpg\" alt=\"Dr Prem Web Design and Development\"><\/a>\n<\/div>\n\n<p>Well, let us talked about this advertising effort for <em>Guangyin Yoga <\/em>to promote its Yoga club in Shanghai. In order to promote the club, Shanghai CBD we placed a small-sized wooden box in the street and the yoga master got inside it! Every time someone passed by, a hand would reach out with our club business card.<\/p>\n<p>Well, do you think it is too down-to-earth?<\/p>\n<p>CREDITS<\/p>\n<p><strong>Creative Director: <\/strong>Jacky Xiao<\/p>\n<p><strong>Art Directors: <\/strong>Jacky Xiao, Bobo Chen, Guitar Zhou<\/p>\n<p><strong>Copywriter: <\/strong>Louis Lu<\/p>\n<p><strong>Photographer: <\/strong>Walker Jiang<\/p>\n<p>Via: <a href=\"https:\/\/adsoftheworld.com\/media\/ambient\/guang_yin_yoga_club_idea_inside_the_box\" target=\"_blank\" rel=\"noopener\">Ads of the world <\/a>    \t<\/p>\n<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Social-Media-Marketing.jpg\" alt=\"Dr Prem Healthcare Social Media Marketing\"><\/a>\r\n\r\n\r\n\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>It makes me remember those grizzly hands which propped out suddenly from the nook and corners of Madrid to promote Resident evil. But, definitely Yoga classes are not evil, and the advertising tactics should also be generally pure&#8230;<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27297","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27297"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27297\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}