{"id":27296,"date":"2010-10-11T11:08:46","date_gmt":"2010-10-11T11:08:46","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=181"},"modified":"2010-10-11T11:08:46","modified_gmt":"2010-10-11T11:08:46","slug":"human-billboards","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/human-billboards","title":{"rendered":"Human Billboards!"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"ing<\/p>\n

Oh dude, a\u00e2\u0080\u0099nt it a bit dangerous? We have seen many examples for innovative billboards. Smoking billboard<\/a>. Billboard which communicates you by defining your gender and age<\/a>. Hand-carved billboard<\/a>. 3D billboard which reveals a babe\u00e2\u0080\u0099s assets<\/a>. And now, here is, unsurprisingly, human billboards!<\/p>\n

These interactive \u00e2\u0080\u0098human billboards\u00e2\u0080\u0099 were developed for ING Direct in Italy to promote a unique kind of \u00e2\u0080\u0098word-of-mouth\u00e2\u0080\u0099 publicity on its services, the research result that showed that growth in their online banking business depended largely on their clients\u00e2\u0080\u0099 word of mouth referrals, prompted them to resort to this \u00e2\u0080\u0098\u00e2\u0080\u0099out-of-the-box\u00e2\u0080\u0099\u00e2\u0080\u0099 approach. Human interactive billboards, on walls, buses and specially built stands, featured real clients holding the iconic pumpkin, engaging in dialogue with potential clients passing by.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

CREDITS<\/p>\n

Advertising agency: <\/strong> Leo Burnett, Milan<\/p>\n

Chief creative officers:<\/strong> Enrico Dorizza and Sergio Rodriguez<\/p>\n

Creative director:<\/strong> Corrado Cardoni<\/p>\n

Copywriters:<\/strong> Santiago Saiegh and Matteo Lazzarini<\/p>\n

Photographer:<\/strong> Nahuel Piazza<\/p>\n

Client account director: <\/strong>Sergio Rossi<\/p>\n

Agency account director: <\/strong>Bruno Borsetto.<\/p>\n

Via: <\/strong>Inspiration room<\/p>\n

\"ing<\/p>\n

\"ing<\/p>\n

\n
<\/b><\/span><\/div>\n<\/div>\n
\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Oh dude, a\u00e2\u0080\u0099nt it a bit dangerous? We have seen many examples for innovative billboards. Smoking billboard. Billboard which communicates you by defining your gender and age. Hand-carved billboard. 3D billboard which reveals a babe\u00e2\u0080\u0099s assets. And…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27296","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27296"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27296\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}