{"id":27288,"date":"2010-10-14T08:41:09","date_gmt":"2010-10-14T08:41:09","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=165"},"modified":"2010-10-14T08:41:09","modified_gmt":"2010-10-14T08:41:09","slug":"discover-the-africa-you-can-t-see-on-national-geographic","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/discover-the-africa-you-can-t-see-on-national-geographic","title":{"rendered":"Discover the Africa you can\u2019t see on National Geographic"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"mcel<\/p>\n

This print campaign promoting MCEL MFW Fashion Week has been developed by DDB, Maputo, Mozambique.<\/p>\n

The print ads, with a suitably unique illustration, convey the idea in a clear manner.<\/p>\n

The copy is also powerful and gives ample support to the nice illustration.<\/p>\n

For example see the caption for one of these ads- Parading in high heels is nothing for those who balance a bowl on their head.<\/em><\/p>\n

The idea cleverly expresses the soul of Africa and aims to break the stereotypes related with the continent.<\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> DDB, Maputo, Mozambique<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Creative Director:<\/strong> Lenilson Lima<\/p>\n

Art Directors:<\/strong> Alexandre Pons, Lenilson Lima<\/p>\n

Copywriters: <\/strong>Mois\u00c3\u00a9s de Oliveira, S\u00c3\u00a9rgio Aires<\/p>\n

Illustrators: <\/strong>Mang, Muzima, Hambro<\/p>\n

Via: I believe in advertising <\/a><\/p>\n

\"mcel<\/p>\n

\"mcel \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This print campaign promoting MCEL MFW Fashion Week has been developed by DDB, Maputo, Mozambique.<\/p>\n

The print ads, with a suitably unique illustration, convey the idea in a clear manner.<\/p>\n

The copy is also powerful and gives ample support to..<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27288","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27288"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27288\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}