{"id":27280,"date":"2010-10-11T10:18:51","date_gmt":"2010-10-11T10:18:51","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=189"},"modified":"2010-10-11T10:18:51","modified_gmt":"2010-10-11T10:18:51","slug":"dont-drive-drugged","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/dont-drive-drugged","title":{"rendered":"“Don’t Drive Drugged\u201d"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n
\n
<\/b><\/span><\/div>\n<\/div>\n

This PSA from The Pedestrian Council of Australia shows how ”don’t-drink and drive” campaigns can be effectively presented without spilling much blood over the ad. The PSA shows no gory images, spills no blood, sends no lightning tremors through the spinal chords. Yet, it is effective and moving.<\/p>\n

The Advertisement, developed by Saatchi & Saatchi, Australia, is part of the “Don’t Drive Drugged” Awareness Campaign. The campaign also provides data from senior police that points out at the terrifying frequency of drunk-driving incidents.<\/p>\n

View full credits after the jump. <\/p>\n

CREDITS<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Advertising Agency: <\/strong>Saatchi & Saatchi, Australia<\/p>\n

Executive Creative Director:<\/strong> Steve Back<\/p>\n

Copywriter: <\/strong>Steve May<\/p>\n

Art Director: <\/strong>Nils Eberhardt<\/p>\n

Agency Producer:<\/strong> Evonne Sciberras<\/p>\n

Group Business Director:<\/strong> Chris Yong<\/p>\n

Production Company: <\/strong>Orange Whip Films<\/p>\n

Director: <\/strong>Simon MacRae<\/p>\n

Producer:<\/strong> Alex Mooney<\/p>\n

DOP:<\/strong> Simon Williams<\/p>\n

Art: <\/strong>Jamie Morris<\/p>\n

Editor: <\/strong>Gaby Muir, MRPPP<\/p>\n

Online: <\/strong>Jim Bullard, MRPPP<\/p>\n

Grade: <\/strong>Danny Scotting, E Film<\/p>\n

Sound:<\/strong> Song Zu \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This PSA from The Pedestrian Council of Australia shows how ”don’t-drink and drive” campaigns can be effectively presented without spilling much blood over the ad. The PSA shows no gory images, spills no blood, sends no lightning tremors…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27280","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27280"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27280\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}