{"id":27260,"date":"2010-10-06T10:57:14","date_gmt":"2010-10-06T10:57:14","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=229"},"modified":"2020-05-15T09:04:38","modified_gmt":"2020-05-15T09:04:38","slug":"stinking-bread-slippers","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/stinking-bread-slippers","title":{"rendered":"Stinking bread-slippers?"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"delifrancepreview\"<\/p>\n

Much attention and logical analysis is needed whenever we make comparisons in advertisements, especially if it is for food products. As human beings tend to connect the product with other things, even though they are obviously different sometimes, the comparison should be in a right way. Because if you make the wrong kind of comparison in the ad, you are actually hurting their associative thinking habit.<\/p>\n

For example, you can\u00e2\u0080\u0099t sell eggs through a snake. Its highly inappropriate to feature illogical images and provoke repugnant things related to associative thinking. Well, I don\u00e2\u0080\u0099t judge this ad as repugnant or inappropriate. It invites our attention with its creativity. But, the question is- can it sell the product? You decide.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

This ad for Delifrance has been developed by Saatchi & Saatchi, D\u00c3\u00bcsseldorf, Germany.<\/p>\n

The copy reads- Ready to bake at home<\/em><\/p>\n

The ad features bread-slippers, making an unexpected connection with slippers, bread and home.<\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Saatchi & Saatchi, D\u00c3\u00bcsseldorf, Germany
\nExecutive Creative Director: <\/strong>Stephan Zilges<\/p>\n

Creative Director:<\/strong> Marco Obermann<\/p>\n

Art Director:<\/strong> Jean-Pierre Gregor<\/p>\n

Copywriter: <\/strong>Christopher Nothegger, Till K\u00c3\u00b6ster<\/p>\n

Photographer:<\/strong> Jost Hiller<\/p>\n

Via: Ads of the world <\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Much attention and logical analysis is needed whenever we make comparisons in advertisements, especially if it is for food products. As human beings tend to connect the product with other things, even though they are obviously different sometimes,…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27260","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27260"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27260\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}