{"id":27216,"date":"2010-09-22T11:59:53","date_gmt":"2010-09-22T11:59:53","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=341"},"modified":"2010-09-22T11:59:53","modified_gmt":"2010-09-22T11:59:53","slug":"the-vodafone-world-of-difference-programme","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/the-vodafone-world-of-difference-programme","title":{"rendered":"The Vodafone World of Difference programme"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"voda<\/p>\n

This is really a creatively intelligent advertising effort from BBDO, Auckland, New Zealand for Vodafone which touts The Vodafone World of Difference programme. The notable point is that way of communication of the whole program as well as the campaign is clear, appropriate and interesting in a noble way.<\/p>\n

The campaign invites potential volunteers for Vodafone\u00e2\u0080\u0099s social responsibility activities. The unique fact is that Vodafone classifies the prospective volunteers as HEART, HAND OR MIND persons that indicate the process of identifying the tasks and assignments of each one based on their aspirations and tastes.<\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Colenso BBDO<\/a>, Auckland, New Zealand<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Executive Creative Director:<\/strong> Nick Worthington<\/p>\n

Creative Director:<\/strong> Levi Slavin<\/p>\n

Art Directors: <\/strong>Zoe Hawkins, Kian Heinnen<\/p>\n

Copywriters: <\/strong>Zoe Hawkins, Kian Heinnen<\/p>\n

Producer: <\/strong>Phil Newman<\/p>\n

Designer:<\/strong> Kate Slavin<\/p>\n

Account Service: <\/strong>Cath Bosson, Kate Smart, Hannah Watson<\/p>\n

Via: I believe in advertising <\/a><\/p>\n

\"wod<\/p>\n

\"wod \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This is really a creatively intelligent advertising effort from BBDO, Auckland, New Zealand for Vodafone which touts The Vodafone World of Difference programme. The notable point is that way of communication of the whole program as well as the…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27216","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27216"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27216\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}