{"id":27199,"date":"2010-09-22T11:33:13","date_gmt":"2010-09-22T11:33:13","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=347"},"modified":"2010-09-22T11:33:13","modified_gmt":"2010-09-22T11:33:13","slug":"it-s-not-the-size-of-your-tail-its-how-you-wag-it","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/it-s-not-the-size-of-your-tail-its-how-you-wag-it","title":{"rendered":"It\u2019s not the size of your tail, it’s how you wag it"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"pubf<\/p>\n

This print ad promotes Purina says- It\u00e2\u0080\u0099s not the size of your tail, it’s how you wag it.<\/em><\/p>\n

Oh, that\u00e2\u0080\u0099s such a naughty statement, isn\u00e2\u0080\u0099t it?<\/p>\n

The tagline gets funny for us when we remember that the target audience is not the dogs, the benefactors but their masters-we, human beings.<\/p>\n

The campaign has been developed by Lowe Roche, Canada<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

The copy reads- It’s not the size of your tail, it’s how you wag it.Incredibites
\nBring out the incredible in your small dog.<\/em><\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Lowe Roche, Canada<\/p>\n

Associate Creative Director \/ Art Director:<\/strong> Sean Ohlenkamp<\/p>\n

Copywriter:<\/strong> Simon Craig<\/p>\n

AB: <\/strong>Beth MacKinnon<\/p>\n

Photographer: <\/strong>Hugh Kretschmer<\/p>\n

Artist Rep: <\/strong>Sharpe + Associates<\/p>\n

Via: Purina tail<\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This print ad promotes Purina says- It\u00e2\u0080\u0099s not the size of your tail, it’s how you wag it.<\/p>\n

Oh, that\u00e2\u0080\u0099s such a naughty statement, isn\u00e2\u0080\u0099t it?<\/p>\n

The tagline gets funny for us when we remember that the target audience is not the dogs, the…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27199","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27199"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27199\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}