{"id":27182,"date":"2010-09-16T08:00:28","date_gmt":"2010-09-16T08:00:28","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=393"},"modified":"2020-05-15T09:04:36","modified_gmt":"2020-05-15T09:04:36","slug":"an-ad-with-a-morbid-humour","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/an-ad-with-a-morbid-humour","title":{"rendered":"An ad with a morbid humour"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"beitech<\/p>\n

Death is a painful thing, but is inevitable for everyone. While dealing with death and matters related to the dead, we are cautious and respectful not to hurt the sentiments and cross the limits of sobriety. This ad grabs our attention in a persuasive way, and at the same time it has a slight element of dark humour.<\/p>\n

This print ad for Beitech, a non profit organization for woman with eating disorders, says- 15% of woman who suffer from anorexia will die this year.<\/em><\/p>\n

To indicate this message, the ad shows a funeral where the dead body is carried by a single person, indicating the dead person\u00e2\u0080\u0099s weightlessness due to anorexia.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

This clever, but dark ad has been developed by Mccann Erickson<\/a>, Tel-aviv, Israel<\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Mccann Erickson<\/a>, Tel-aviv, Israel<\/p>\n

VP Creative: <\/strong>Eldad Wienberger, Tal Raviv<\/p>\n

Creative Director:<\/strong> Igal Hazan<\/p>\n

Art Director: <\/strong>Ifat Shleziger<\/p>\n

Copywriter: <\/strong>Asaf Zelicovitch<\/p>\n

VP Accounts:<\/strong> Ifat Wieder-Arad<\/p>\n

Account Director:<\/strong> Chen Biran<\/p>\n

Via: I believe in advertising <\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Death is a painful thing, but is inevitable for everyone. While dealing with death and matters related to the dead, we are cautious and respectful not to hurt the sentiments and cross the limits of sobriety. This ad grabs our attention in a…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27182","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27182"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27182\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}