{"id":27133,"date":"2010-08-31T09:11:13","date_gmt":"2010-08-31T09:11:13","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=493"},"modified":"2020-05-15T09:04:34","modified_gmt":"2020-05-15T09:04:34","slug":"the-sport-of-fat-admen-is-to-create","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/the-sport-of-fat-admen-is-to-create","title":{"rendered":"The sport of fat admen is ‘to create’!"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"archive\"<\/p>\n

We love to see agency self promo efforts, whether it\u00e2\u0080\u0099s about lopsided boobs <\/a>or holy cows<\/a>. Or even beheaded Santa <\/a>at a Christmas time. The main reason for our interest in agency self promos are their brilliant\/stupid humour . Most often them are different, and isn’t it a wonderful thing to see something different-good or bad-just for a change, eh?<\/p>\n

Here is self-promo for the Brazilian agency Fields. The ad shows a fat man with big tummy trying hard to exercise. Fall, rise, and now stay up there.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Sounds easy<\/em>– the copy reads. The man is in way represents the agency itself.<\/p>\n

But the man, tired is back to he place he is supposed to be. Before his laptop. Because his sport is \u00e2\u0080\u0099to create\u00e2\u0080\u0099\u00e2\u0080\u0099<\/p>\n

Copy reads- Fall, rise, and now stay up there.
\nSounds easy, but to win The Year’s Professional Awards we had to work very hard.Our sport is to create.<\/em><\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Fields Comunica\u00c3\u00a7\u00c3\u00a3o, Bras\u00c3\u00adlia, Brazil<\/p>\n

Creative Directors: <\/strong>Pedro Henrique Garcia, Fernando Lopes<\/p>\n

Art Director:<\/strong> Diego Vieira<\/p>\n

Copywriter: <\/strong>Cain\u00c3\u00a3 Sumarello<\/p>\n

Illustrator: <\/strong>Werley \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

We love to see agency self promo efforts, whether it\u00e2\u0080\u0099s about lopsided boobs or holy cows. Or even beheaded Santa at a Christmas time. The main reason for our interest in agency self promos are their brilliant\/stupid humour . Most often them are…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27133","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27133"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27133\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}