{"id":27065,"date":"2010-08-20T14:07:42","date_gmt":"2010-08-20T14:07:42","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=597"},"modified":"2010-08-20T14:07:42","modified_gmt":"2010-08-20T14:07:42","slug":"be-a-proud-parent","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/be-a-proud-parent","title":{"rendered":"Be a proud parent?"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"nehru<\/p>\n

This print campaign for Nehru Zoological Park(India) urges people to adopt animals. The campaign, developed by Ogilvy & Mather, Mumbai says- Be a proud parent, adopt an animal.
\n<\/em><\/p>\n

To communicate the message, the ads make indirect and comparative approach which reflects the things to be proud about animals.
\nFor example one ad reads-
\nMy son never fusses while eating his greens, he can’t get enough of them.<\/em><\/p>\n

The ads are, in a way, making comparison (though in an indirect way) with human beings- see the copy in another ad:<\/p>\n

My daughter is really famous. She’s on National Geographic every other day.Be a proud parent, adopt an animal.<\/em><\/p>\n

Unbelievably, my daughter could walk the day she was born<\/em>– another one reads<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Sometimes, the comments seem to be insensitive to the human infants:<\/p>\n

My son never fusses while eating his greens, he can’t get enough of them.Be a proud parent, adopt an animal.
\n<\/em>
\nCREDITS<\/p>\n


\nAdvertising Agency:<\/strong> Ogilvy & Mather, Mumbai, India<\/p>\n

National Creative Directors:<\/strong> Rajiv Rao, Abhijit Avasthi<\/p>\n

Executive Creative Director:<\/strong> Sumanto Chattopadhyay<\/p>\n

Creative Directors: <\/strong>Sukesh Kumar Nayak, Heeral Desai Akhaury<\/p>\n

Copywriter:<\/strong> Ragini Singh<\/p>\n

Art Director:<\/strong> Pushkar Shintre<\/p>\n

Via: Ads of the world<\/a><\/p>\n

\"nehru \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This print campaign for Nehru Zoological Park(India) urges people to adopt animals. The campaign, developed by Ogilvy & Mather, Mumbai says- Be a proud parent, adopt an animal.<\/p>\n

To communicate the message, the ads make indirect and comparative…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27065","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27065"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27065\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}