{"id":27062,"date":"2010-08-16T06:45:36","date_gmt":"2010-08-16T06:45:36","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=631"},"modified":"2010-08-16T06:45:36","modified_gmt":"2010-08-16T06:45:36","slug":"lumix-ft2-water-proof-drop-proof-frost-proof","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/lumix-ft2-water-proof-drop-proof-frost-proof","title":{"rendered":"Lumix FT2: Water-proof. Drop-proof. Frost-proof"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"lumix<\/p>\n

This clever print campaign for Panasonic to promote its Lumix FT2 has been developed by he Campaign Palace, Sydney, and the agency deserves much of our appreciation for its excellent work.<\/p>\n

The campaign aims to show that Lumix FT2 is Water-proof, Drop-proof, and Frost-proof.the way to reflect this message is slightly subtle, but not incomprehensible. The ads show cameras in \u00e2\u0080\u0098dangerous\u00e2\u0080\u0099 situations like under water, falling down or amid frost.<\/p>\n

The idea, supported by the good art-direction, conveys the message in an entertaining way.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> The Campaign Palace, Sydney, Australia<\/p>\n

Creative Director: <\/strong>Cameron Hoelter<\/p>\n

Art Directors:<\/strong> John Koay, Matt Swinburne<\/p>\n

Copywriters:<\/strong> Matt Swinburne, John Koay<\/p>\n


\nAccount managers: Mel Gill, Mark Leadercramer<\/p>\n

\"lumix<\/p>\n

\"lumix<\/strong> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This clever print campaign for Panasonic to promote its Lumix FT2 has been developed by he Campaign Palace, Sydney, and the agency deserves much of our appreciation for its excellent work.<\/p>\n

The campaign aims to show that Lumix FT2 is …<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27062","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27062"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27062\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}