{"id":27052,"date":"2010-08-14T12:12:45","date_gmt":"2010-08-14T12:12:45","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=637"},"modified":"2010-08-14T12:12:45","modified_gmt":"2010-08-14T12:12:45","slug":"secrets-antique-jewellery-exhibition","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/secrets-antique-jewellery-exhibition","title":{"rendered":"Secrets. Antique Jewellery Exhibition"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"prince<\/p>\n

When we see advertising which we considered as out-of-the-box, we shower praises on the agency and its creative team. But there is another fact that we often forget. The role of the client. Client? Yes, clients! Because a good, creative work needs to be approved by a sensible client who is ready to take the \u00e2\u0080\u0098creative risk\u00e2\u0080\u0099. Jewelry brands in India are usually reluctant to deviate from the \u00e2\u0080\u0098safe path\u00e2\u0080\u0099.<\/p>\n

Here, in this campaign for Prince Jewellery, it is slightly different, though it is repetitive in its manner.<\/p>\n

The print campaign, developed by Rubecon<\/a>, Chennai, India aims to promote the Antique Jewellery Exhibition. In the ads, we see a fat old woman gazing jealously at the models ornaments. However, the same model, and the same idea in all the ads makes this campaign a bit monotonous.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

However, this is a slightly fresh deviation from the beaten track. I mean, comparatively.<\/p>\n

The copy reads- Ancient Secrets. Antique Jewellery Exhibition.<\/em><\/p>\n

CREDITS’<\/p>\n

Advertising Agency: <\/strong>Rubecon<\/a>, Chennai, India<\/p>\n

Creative Director: <\/strong>Meera Zachariah<\/p>\n

Art Director:<\/strong> Terese Devasahayam<\/p>\n

Copywriter: <\/strong>Sajan Prathap Singh<\/p>\n

Photographer:<\/strong> Arjun Mark<\/p>\n

\"prince<\/p>\n

\"prince \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

When we see advertising which we considered as out-of-the-box, we shower praises on the agency and its creative team. But there is another fact that we often forget. The role of the client. Client? Yes, clients! Because a good, creative work needs to.<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27052","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27052"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27052\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}