{"id":27037,"date":"2010-04-09T16:14:37","date_gmt":"2010-04-09T16:14:37","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1497"},"modified":"2010-04-09T16:14:37","modified_gmt":"2010-04-09T16:14:37","slug":"olay-age-beautifully","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/olay-age-beautifully","title":{"rendered":"Olay: Age beautifully"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"olay<\/p>\n

White color invades the hair. Wrinkles caress the body like a timid young wife. It seems that all the young fellows in the world are just thoughtless and foolish. When I was at their age\u00e2\u0080\u00a6S**t, I forgot what.<\/p>\n

Still you ask me \u00e2\u0080\u0098to age beautifully\u00e2\u0080\u0099<\/p>\n

It comes from a really positive attitude, or from a positively placed commercial interest.<\/p>\n

Olay, anti-aging skin care products, urges us to \u00e2\u0080\u0098Age beautifully\u00e2\u0080\u0099 in its new print campaign launched in Australia.<\/p>\n

The campaign blends beautiful objects to numerically recreate the ages of 35, 46 and 52. The three advertisements, which appeared as double page spreads in The Australian Ballet theatre program for Sleeping Beauty at Sydney Opera House in December 2009, won a Young Gun bronze award in 2009 for advertising in a consumer magazine.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Credits<\/p>\n

Agency:<\/strong> Saatchi & Saatchi Sydney<\/p>\n

Art director:<\/strong> Nic Buckingham<\/p>\n

Copywriter:<\/strong> Paul Bootlis<\/p>\n

Photographer: <\/strong>Chris Mollison<\/p>\n

Designer\/illustrator: <\/strong>Kenneth King<\/p>\n

Stylist:<\/strong> Janai Anselmi.<\/p>\n

Retouching:<\/strong> Jason Riddell.<\/p>\n

\"olay<\/p>\n

\"olay \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

White color invades the hair. Wrinkles caress the body like a timid young wife. It seems that all the young fellows in the world are just thoughtless and foolish. When I was at their age\u00e2\u0080\u00a6S**t, I forgot what.<\/p>\n

Still you ask me \u00e2\u0080\u0098to age…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27037","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27037"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27037\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}