{"id":27027,"date":"2010-04-07T16:51:50","date_gmt":"2010-04-07T16:51:50","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1507"},"modified":"2010-04-07T16:51:50","modified_gmt":"2010-04-07T16:51:50","slug":"fundacin-par-equal-ability-equal-opportunity","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/fundacin-par-equal-ability-equal-opportunity","title":{"rendered":"Fundaci\u00f3n Par: Equal ability, equal opportunity"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"fundacionpar<\/p>\n

This public awareness messages clad in animal skin are presented with a good intention. However the way of presentation seems like a bit forceful. In other words, the message has been worn by inappropriately sized concept and art-direction.<\/p>\n

However, it still makes sense. This print campaign, developed by Fundaci\u00c3\u00b3n Par, says us that the problems faced by the disabled people are not getting the attention like that is given to panda bears or penguins. Because, the campaign says, they are not hot in the news like panda bears or penguins.<\/p>\n

The idea, though inelegantly presented, calls for some thought from our part. It is in fact a thought-provoking accusation thrown at the target audience by this campaign. Are the disabled people getting our really real concern or are their voices and images drowning amid the cacophony of \u00e2\u0080\u0098hot news\u00e2\u0080\u0099 on Panda bears and penguins. (PETA, Panda bears and penguins-No offence is meant. I love Panda bears and penguins. I have only seen them in my books)<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

CREDITS<\/p>\n


\nAdvertising Agency:<\/strong> Mccann Erickson Argentina<\/p>\n

Chief Creative Director:<\/strong> Sebasti\u00c3\u00a1n Casta\u00c3\u00b1eda<\/p>\n

Creative Director: <\/strong>Pancho Esposito \/ Nacho Coste<\/p>\n

Art Director:<\/strong> Nacho Coste<\/p>\n

Copywriter:<\/strong> Pancho Esposito<\/p>\n

Account Manager:<\/strong> Victoria Ortelli<\/p>\n

Illustrator:<\/strong> Hern\u00c3\u00a1n Sanchez<\/p>\n

Photographer:<\/strong> Julieta Garc\u00c3\u00ada Vazquez<\/p>\n

Additional credits:<\/strong> Cosme Argerich (Rancho Producciones)<\/p>\n

Via: Ads of the world<\/a><\/p>\n

\"fundacionpar \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This public awareness messages clad in animal skin are presented with a good intention. However the way of presentation seems like a bit forceful. In other words, the message has been worn by inappropriately sized concept and art-direction….<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-27027","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=27027"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/27027\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=27027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=27027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=27027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}