{"id":2701,"date":"2009-10-07T15:41:50","date_gmt":"2009-10-07T15:41:50","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2701"},"modified":"2020-05-15T07:11:21","modified_gmt":"2020-05-15T07:11:21","slug":"vespa-rides-on-a-dramatic-copy","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/vespa-rides-on-a-dramatic-copy","title":{"rendered":"Vespa rides on a dramatic copy"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img\"<\/p>\n

This new Vespa, our ride <\/em>campaign is a copy oriented one, and the copy is clever and a bit dramatic too.<\/p>\n

The campaign shows how all those differences get faded by a ride on Vespa.<\/p>\n

The copy reads-<\/p>\n

She hated the flowers.<\/p>\n

She hated the bar…<\/p>\n

She hated my jokes.<\/p>\n

She hated the theater.<\/p>\n

She hated the seats…<\/p>\n

She hated the restaurant…<\/p>\n

She hated the food…<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

She hated the club.<\/p>\n

She hated the music…<\/p>\n

She hugged me all the way home.<\/p>\n

Vespa. Our ride.”<\/em><\/p>\n

CREDITS<\/strong><\/p>\n

Advertising Agency: <\/strong>Saatchi & Saatchi Manila, The Philippines<\/p>\n

Creative Directors: <\/strong>Andrew Petch, Tony Sarmiento, Raoul Floresca<\/p>\n

Art Directors: <\/strong>Biboy Royong, Gelo Lico, Andrew Petch<\/p>\n

Copywriters:<\/strong> Andrew Petch, Tony Sarmiento, Bogey Banardo<\/p>\n

Producers:<\/strong> Dennis Obien, Ruel Arnedo<\/p>\n

Via: Advertolog \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This new Vespa, our ride campaign is a copy oriented one, and the copy is clever and a bit dramatic too.<\/p>\n

The campaign shows how all those differences get faded by a ride on Vespa.<\/p>\n

The copy reads-<\/p>\n

She hated the flowers.<\/p>\n

She hated the…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2701","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2701"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2701\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}