{"id":2647,"date":"2009-10-15T18:34:44","date_gmt":"2009-10-15T18:34:44","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2647"},"modified":"2009-10-15T18:34:44","modified_gmt":"2009-10-15T18:34:44","slug":"harvey-nichols-casts-a-spell","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/harvey-nichols-casts-a-spell","title":{"rendered":"Harvey Nichols casts a spell"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img1\"<\/p>\n

You may not have forgotten the frightened expression of those mannequins. That is only one example of Harvey Nichols\u00e2\u0080\u0099 distinctive nature of campaigns and advertising strategy. Here too, Harvey Nichols comes up with another strange idea, which is actually centred on a voodoo effect.<\/p>\n

This new campaign, developed by Y&R, Dubai to promote the Autumn\/Winter 2009 collection at Harvey Nichols, created life-sized Voodoo dolls and clothed them in show-stoppers from the season. The inherent meaning is that the shoppers will be envied to a ridiculous extent.<\/p>\n

CREDITS<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Advertising Agency: Y&R, Dubai, United Arab Emirates<\/p>\n

Executive Creative Director : Shahir Zag<\/p>\n

Creative Director: Komal Bedi Sohal<\/p>\n

Art Director: Komal Bedi Sohal<\/p>\n

Copywriter:Shahir Zag<\/p>\n

Photographer: James Day<\/p>\n

Retouching: Core Digital, London<\/p>\n

Account planner: Nadine Ghossoub<\/p>\n

Via: Ads of the world<\/a><\/p>\n

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\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

You may not have forgotten the frightened expression of those mannequins. That is only one example of Harvey Nichols\u00e2\u0080\u0099 distinctive nature of campaigns and advertising strategy. Here too, Harvey Nichols comes up with another strange idea, which is…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2647","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2647"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2647\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}