{"id":25581,"date":"2006-01-17T04:34:39","date_gmt":"2006-01-17T04:34:39","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=10668"},"modified":"2020-05-15T09:02:00","modified_gmt":"2020-05-15T09:02:00","slug":"12-benefits-marketers-will-obtain-from-mobile-cell-phone-tv-spots","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/12-benefits-marketers-will-obtain-from-mobile-cell-phone-tv-spots","title":{"rendered":"12 benefits marketers will obtain from Mobile cell phone TV spots"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

They are called up close and personal advertising (not ‘right in your face’ ;)). Instead of 30 seconds spots they will exist for 3 seconds at least. Mobile phone or cell phone advertising is here to stay and we are not sure how you will be able to bunk them off. This is going to be behavior specific. The ads only reach those demographics who want to know more about a particular brand or service or product. So, marketers claim this is more targeted, more specific, and spillage is least. That’s what they claim. <\/p>\n

All are jumping into it. <\/p>\n

About 58 million customers have used text messaging, 21 million have used the Internet on their phones and 17 million have purchased a ringtone, Hodgman said. In June, cell phone customers sent 7.2 billion messages using the text feature built into most phones.<\/p><\/blockquote>\n

\nSome advantages i think its definitely gonna attain: <\/p>\n

1.\tEver unreal instant consumer\/customer feedback is possible with this new tool called mobile phone.<\/p>\n

2.\tIntegrated communication channel, cell phones very well are part of pre testing play for marketing departments etc (even post testing, consumer dissonance testing, the list is endless). Direct interaction, instant reaction from users helps. Two benefits:<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

(A)\tRich interaction possible as the mobile industry keeps on evolving. Integrates other mainstream media like TV, newspapers, magazines, outdoor, viral, event etc. <\/p>\n

(B)\tEvaluates the impact on the market. May determine next phase accordingly. Ask any brick and mortar survey agency how difficult it is to survey, aggregate and extract findings from it quickly and without zero defect. <\/p>\n

3.\tAn earlier Boston Consulting research shows 70% of consumers don’t mind getting targeted advertising (text) in mobile phone. (because lot of times they lead to free air time or other incentives). Surely same gonna happen now also. <\/p>\n

4.\tOffering local meaningful services in local flavor, local creatives. <\/p>\n

5.\tYou are never far away from your cell phone. Ubiquitous. ‘The phone is a piece of you.’ Jon Raj, vice president advertising, Visa, USA. <\/p>\n

6.\tSegment specific detailed user information (age, sex, usage, profile) <\/p>\n

7.\tFrom demographic to more psychographic information thanks to more evolved research and survey technique. (preferences, likes, dislikes, favorites, mood and choice, <\/p>\n

8.\tMinimum noise. <\/p>\n

9.\tClutter free.<\/p>\n

10.\tFresh as a medium (as of now) <\/p>\n

11.\tClose proximity with mobile phone helps in building brands. (now that’s my hypothesis, hope someone will do a research and find it out) <\/p>\n

\nMarketers seek customers via messages \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

They are called up close and personal advertising (not ‘right in your face’ ;)). Instead of 30 seconds spots they will exist for 3 seconds at least. Mobile phone or cell phone advertising is here to stay and we are not sure how you will be able to bunk…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-25581","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/25581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=25581"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/25581\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=25581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=25581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=25581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}