{"id":25477,"date":"2005-12-03T06:02:20","date_gmt":"2005-12-03T06:02:20","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=10923"},"modified":"2020-05-15T09:01:52","modified_gmt":"2020-05-15T09:01:52","slug":"outdoor-advertising-changing-mesuring-index","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/outdoor-advertising-changing-mesuring-index","title":{"rendered":"Outdoor advertising: Changing mesuring index"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"outdooadvertising\"Measuring advertising effectiveness is changing fast in the outdoor advertising arena. Now its seems become outdated to gauge the value by actually how many people looking at it, can remember it with or without recall. Now the moving demography of the road crowds determines the fate of the hoardings. Who and how and when walk or cycle or travel along specific thoroughfares is the measuring index now. <\/p>\n

In China, a study on outdoor advertising found that <\/p>\n

…Hongqiao Road has the youngest crowd, with an average age below 25, and Mengzi Road has a more “family-oriented” profile, with visitors mainly grandparents and their grandchildren. Century Walk has the most “hardworking” crowd, mainly office workers age 25 to 44.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

According to data collected by the China Media and Marketing Survey, which covered 12 cities in China, 97 percent of the respondents said they were exposed to outdoor media, compared with 87 percent in 2004 and 86 percent in 2003. <\/p>\n

In another survey of 1,100 people, Zenith found that 81 percent of the respondents tend to travel on a fixed route and do some form of activity along the route at least nine times a week.\n<\/p><\/blockquote>\n

Outdoor advertising is considered to be a difficult media to measure and research because it is consumed pretty passively by the audience. Another disadvantage is its lack of interactiveness. People on car or bicycle (for China) just zoom past the billboard; you can not open it, read it or switch it on. So new creative approach on outdoor advertising and research can make individual sites’ coverage or cost per thousand things more effective. No doubt.
\nBesides China has a very analogous kind of demography which can be easily worked upon on without much spillage. <\/p>\n

Similar Report from Shanghaidaily \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Measuring advertising effectiveness is changing fast in the outdoor advertising arena. Now its seems become outdated to gauge the value by actually how many people looking at it, can remember it with or without recall. Now the moving demography of the…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-25477","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/25477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=25477"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/25477\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=25477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=25477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=25477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}