{"id":25435,"date":"2005-11-21T06:54:01","date_gmt":"2005-11-21T06:54:01","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=10990"},"modified":"2020-05-18T06:09:34","modified_gmt":"2020-05-18T06:09:34","slug":"the-media-buy-and-sell-handbook-manual-to-media-planning-selection-and-media-research","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/the-media-buy-and-sell-handbook-manual-to-media-planning-selection-and-media-research","title":{"rendered":"The Media buy and sell Handbook: Manual to Media Planning, Selection and Media Research"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"mediaIf I spend this much amount on this particular medium what would be my Return on Investment? Media costs are rising day by day in the ever critical choc a bloc US market. The book delves in deep to answer hoards of basic topics like media planning, operations, elementary media buy and spend glossary.<\/p>\n

For a newbie if it really looks like a big inland waterway and wants to cross it not only with flying colors but also with crystal clear understanding of the subject this is a good read. <\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Helen Katz is one of the most respected names from the field of media research. Helen Katz in this book truly set free all his theoretical as well as professional wisdom in a true lucid language. <\/p>\n

Contents that has been covered in this book are <\/p>\n

What is Media
\nMedia in the marketing context
\nDeveloping optimal media objectives
\nExploring the media
\nTerms, calculations and considerations
\nCreating the plan
\nOffering alternatives
\nMaking the Media Buys
\nEvaluating the Media Plan<\/p>\n

Available at Barnes and Noble \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

If I spend this much amount on this particular medium what would be my Return on Investment? Media costs are rising day by day in the ever critical choc a bloc US market. The book delves in deep to answer hoards of basic topics like media planning,…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-25435","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/25435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=25435"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/25435\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=25435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=25435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=25435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}