{"id":2371,"date":"2009-11-28T14:46:01","date_gmt":"2009-11-28T14:46:01","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2371"},"modified":"2020-07-27T14:01:21","modified_gmt":"2020-07-27T14:01:21","slug":"faber-castell-making-use-of-contrasting-images","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/faber-castell-making-use-of-contrasting-images","title":{"rendered":"Faber Castell: making use of contrasting images"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img2\"<\/p>\n

Presenting ideas against the backdrop of contrasting images often helps to promote the sale of products. That is why we are showing dirt to sell detergent. (though some brands says that dirt is good). Here, Faber Castell, the international stationery manufacturer, makes use of contrasting imageries to promote its product.
\nThe print campaign, developed by Unitas\/RNL, Santiago, tries to promote the colored permanent markers. So, the campaign features two blank \u00e2\u0080\u0098canvases\u00e2\u0080\u0099 for colored permanent markers, the Toy and the Shoes.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Credits<\/strong><\/p>\n

Agency:<\/strong> Unitas\/RNL, Santiago<\/p>\n

Executive creative director: <\/strong>Pancho Gonz\u00c3\u00a1lez<\/p>\n

Creative director\/art director\/copywriter:<\/strong> Armando Macchi<\/p>\n

Account manager:<\/strong> Alexis Sfeir<\/p>\n

retouchers:<\/strong> Mata & Stranger at Gorila Estudio.<\/p>\n

\"img1\"<\/p>\n

Via: Inspiration room \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Presenting ideas against the backdrop of contrasting images often helps to promote the sale of products. That is why we are showing dirt to sell detergent. (though some brands says that dirt is good). Here, Faber Castell, the international stationery.<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2371","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2371"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2371\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}