{"id":2361,"date":"2009-11-29T15:24:40","date_gmt":"2009-11-29T15:24:40","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2361"},"modified":"2021-01-12T11:53:00","modified_gmt":"2021-01-12T11:53:00","slug":"science-world-banking-on-fear-factor","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/science-world-banking-on-fear-factor","title":{"rendered":"Science world: banking on fear factor"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img1\"<\/p>\n

Fear has a power. It makes us do things which we have earlier considered as impossible to do. Well, there are scientific explanations about fear and its influence on human psyche. This print campaign for Science world banks on this \u00e2\u0080\u0098fear\u00e2\u0080\u0099 factor.<\/p>\n

The campaign, developed by Rethink Communications, presents claims like Daredevils are born loving fear <\/em>and You see better when you\u00e2\u0080\u0099re scared.<\/em>
\nCREDITS<\/strong><\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Advertising Agency:<\/strong> Rethink Communications, Vancouver, Canada<\/p>\n

Creative Directors: <\/strong>Chris Staples, Ian Grais<\/p>\n

Art Director:<\/strong> Chad Kabigting<\/p>\n

Copywriter:<\/strong> Rob Tarry<\/p>\n

Photographer:<\/strong> The Orange Apple for \u00e2\u0080\u009cBungee Baby\u00e2\u0080\u009d, Patrick Norman for \u00e2\u0080\u009cClown Jump\u00e2\u0080\u009d and \u00e2\u0080\u009cJason\u00e2\u0080\u009d<\/p>\n

Via: Science world<\/a><\/p>\n

\"img2\" \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Fear has a power. It makes us do things which we have earlier considered as impossible to do. Well, there are scientific explanations about fear and its influence on human psyche. This print campaign for Science world banks on this \u00e2\u0080\u0098fear\u00e2\u0080\u0099 factor..<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2361","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2361"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2361\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}