{"id":2341,"date":"2009-12-01T04:02:48","date_gmt":"2009-12-01T04:02:48","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2341"},"modified":"2020-05-15T07:10:37","modified_gmt":"2020-05-15T07:10:37","slug":"bingo-when-your-love-is-on-fire","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/bingo-when-your-love-is-on-fire","title":{"rendered":"Bingo: when your love is on fire"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n
\n
<\/b><\/span><\/div>\n<\/div>\n

Be careful when you are expressing your love to your girlfriend, if she is munching on Bingo\u00e2\u0080\u0099s Red Chilli Bijli.This new commercial from Bingo, the snack brand from ITC, promotes its Red Chilli Bijli<\/em> as something which makes you \u00e2\u0080\u0098hot\u00e2\u0080\u0099 and \u00e2\u0080\u0098on fire\u00e2\u0080\u0099, literally.<\/p>\n

The TVC, developed by Ogilvy, Bengaluru projects the hot\u00e2\u0080\u0099 nature of the chips in a humorous way. A song accompanies this Romeo-juliet which opens on a balcony. affair. The boy asks for a kiss, and the girl blows a kiss to him. He pretends to catch it and save it in his pocket. Suddenly, his pocket is on fire, because of the hot Red Chilli Bijli that the girl had been munching.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

The commercial definitely attracts our attention with its crisp way of presentation and simple, yet effective concept.<\/p>\n

CREDITS<\/p>\n

Creative Agency: <\/strong>Ogilvy, Bengaluru, India<\/p>\n

Creative Directors \u00e2\u0080\u0093<\/strong> Malvika Mehra & Amit Akali<\/p>\n

Senior Creative Director \u00e2\u0080\u0093 <\/strong>Vipul Thakkar<\/p>\n

Copywriter:<\/strong> Sendil Kumar<\/p>\n

Via: Afaqs \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Be careful when you are expressing your love to your girlfriend, if she is munching on Bingo\u00e2\u0080\u0099s Red Chilli Bijli.This new commercial from Bingo, the snack brand from ITC, promotes its Red Chilli Bijli as something which makes you \u00e2\u0080\u0098hot\u00e2\u0080\u0099 and…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2341","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2341"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2341\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}