{"id":2277,"date":"2009-12-17T18:17:18","date_gmt":"2009-12-17T18:17:18","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2277"},"modified":"2021-11-01T12:05:57","modified_gmt":"2021-11-01T12:05:57","slug":"eco-friendly-but-irresponsibly-fashionable","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/eco-friendly-but-irresponsibly-fashionable","title":{"rendered":"Eco-friendly, but irresponsibly fashionable"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img1\"<\/p>\n

This is an irresponsibly fashionable campaign for an eco-friendly message. By the word fashionable, I do not mean that \u00e2\u0080\u0098fashion\u00e2\u0080\u0099 with modern clothes, or the lack of it. The campaign, in an attempt to grab the attention with its striking appearance, however fails to convey the intended message.<\/p>\n

Another main drawback, which we can notice at first glance, is its striking similarity with the \u00e2\u0080\u0098We are animals\u00e2\u0080\u0099 <\/a>campaign for Wrangler jeans. This print campaign for ARPA, developed by DKP Brazil, features human beings posing as animals. The copy reads- their extinction is ours as well. <\/em><\/p>

\n\"Dr<\/a>\n<\/div>\n\n

However, something is apparently missing from its way of communicating the basic message. The men and that woman, who are featured as different animals, do not make a considerable impact on the viewers.<\/p>\n

CREDITS<\/strong><\/p>\n

Advertising Agency:<\/strong> DKP, Brazil<\/p>\n

Creative Directors: <\/strong>Daniel Kahan, Pedro Lazera<\/p>\n

Art Director:<\/strong> Daniel Kahan<\/p>\n

Copywriter: <\/strong>Pedro Lazera<\/p>\n

Photographer:<\/strong> Chico Barros<\/p>\n

Retoucher:<\/strong> Daniel Xavier<\/p>\n

Via: Ads of the world<\/p>\n

\"img2\"<\/p>\n

\"img3\" \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This is an irresponsibly fashionable campaign for an eco-friendly message. By the word fashionable, I do not mean that \u00e2\u0080\u0098fashion\u00e2\u0080\u0099 with modern clothes, or the lack of it. The campaign, in an attempt to grab the attention with its striking…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2277","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2277"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2277\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}