{"id":2225,"date":"2009-12-24T13:29:53","date_gmt":"2009-12-24T13:29:53","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2225"},"modified":"2009-12-24T13:29:53","modified_gmt":"2009-12-24T13:29:53","slug":"cancer-awareness-effort-scares-beach-goers","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/cancer-awareness-effort-scares-beach-goers","title":{"rendered":"Cancer awareness effort scares beach goers"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img\"<\/p>\n

This ambient cancer awareness effort must have shocked the beach goers with its coffin-shaped beach towels.<\/p>\n

The intention of this effort, which was developed by JWT<\/a>, Dubai, was to make awareness about the risks of over-exposure to the sun, which causes skin cancer killing 20 people daily. In order to highlight this fact, 300 beach towels, shaped like coffins, were displayed around the beach and distributed among the public.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

CREDITS<\/strong><\/p>\n

Advertising Agency:<\/strong> JWT<\/a>, Dubai, United Arab Emirates<\/p>\n

Executive Creative Director:<\/strong> Chafic Haddad<\/p>\n

Art Director:<\/strong> Kedar Damle, Zeinoun Chamaa, Tarek Samaan<\/p>\n

Copywriter:<\/strong> D V Hari Krishna<\/p>\n

Account Supervisor:<\/strong> Prabhakar Iyer<\/p>\n

Advertising Manager:<\/strong> Sawsan Al Madi<\/p>\n

Via: I believe in advertising<\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This ambient cancer awareness effort must have shocked the beach goers with its coffin-shaped beach towels.<\/p>\n

The intention of this effort, which was developed by JWT, Dubai, was to make awareness about the risks of over-exposure to the sun, which..<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2225","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2225"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2225\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}