{"id":2193,"date":"2009-12-26T12:52:55","date_gmt":"2009-12-26T12:52:55","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2193"},"modified":"2009-12-26T12:52:55","modified_gmt":"2009-12-26T12:52:55","slug":"mcdonald-s-led-billboard-at-london-s-piccadilly","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/mcdonald-s-led-billboard-at-london-s-piccadilly","title":{"rendered":"McDonald\u2019s: LED billboard at London\u2019s Piccadilly"},"content":{"rendered":"<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Marketing.jpg\" alt=\"Dr Prem Digital Healthcare Marketing\"><\/a>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.adpunch.org\/wp-content\/uploads\/2012\/07\/img_6NiqI_28802.jpg\" alt=\"img\" title=\"img\" \/><\/p>\n<p>Only a few like McDonald\u00e2\u0080\u0099s can think so. The great advertising efforts from the great brands are always unique. We have just seen how Mcdonald\u00e2\u0080\u0099s conveyed its free coffee idea. Now, this billboard at London\u00e2\u0080\u0099s Piccadilly Circus is another example for its creative advertising efforts.<\/p>\n<p>This giant interactive LED allows the 34 million people that pass it every year to use a series of 40 second iconic still and moving images. With these images, people can take pictures of them with the poster as a backdrop and create a fun photo of them appearing to wear or do something. Already in the short time that the poster has been live, a Flickr group has been created.<\/p><div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Web-Development.jpg\" alt=\"Dr Prem Web Design and Development\"><\/a>\n<\/div>\n\n<p><strong>CREDITS<\/strong><\/p>\n<p><strong>Advertising Agency:<\/strong> <a href=\"https:\/\/www.leoburnett.com\/\" target=\"_blank\" rel=\"noopener\">Leo Burnett <\/a>, London, UK<\/p>\n<p><strong>Creative Director: <\/strong>Jonathan Burley<\/p>\n<p><strong>Copywriters \/ Art Directors:<\/strong> Garry Munns, Monty Verdi<\/p>\n<p><strong>Photographer:<\/strong> Tiff Hunter<\/p>\n<p><strong>Agency Producer:<\/strong> Claire Taylor<\/p>\n<p><strong>Post Production:<\/strong> The Moving Picture Company<\/p>\n<p><strong>Director: <\/strong>David Haupt<\/p>\n<p><strong>Producer:<\/strong> Lieanna Campbell<\/p>\n<p><strong>SEE ALSO:<\/strong><\/p>\n<p><a href=\"https:\/\/www.adpunch.org\/entry\/mcdonald-s-serve-wifi\/\" target=\"_blank\" rel=\"noopener\">McDonald\u00e2\u0080\u0099s serve WiFi <\/a><\/p>\n<p>Via: <a href=\"https:\/\/www.ibelieveinadv.com\/2009\/12\/mcdonalds-piccadilly-signs\/\" target=\"_blank\" rel=\"noopener\">I believe in advertising<\/a>    \t<\/p>\n<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Social-Media-Marketing.jpg\" alt=\"Dr Prem Healthcare Social Media Marketing\"><\/a>\r\n\r\n\r\n\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Only a few like McDonald\u00e2\u0080\u0099s can think so. The great advertising efforts from the great brands are always unique. We have just seen how Mcdonald\u00e2\u0080\u0099s conveyed its free coffee idea. Now, this billboard at London\u00e2\u0080\u0099s Piccadilly Circus is another example.<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2193","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2193"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2193\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}