{"id":2145,"date":"2010-01-02T17:43:25","date_gmt":"2010-01-02T17:43:25","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2145"},"modified":"2010-01-02T17:43:25","modified_gmt":"2010-01-02T17:43:25","slug":"see-what-a-billboard-says","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/see-what-a-billboard-says","title":{"rendered":"\u2018See\u2019 what a billboard says"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img\"<\/p>\n

Billboards are now scripting interesting stories in advertising. A billboard is more than a billboard. It says something. It \u00e2\u0080\u0098screams\u00e2\u0080\u0099 something. As it has only a limited time period to communicate to the busy audience, it is created in way to communicate the message in a crisp, but forcefully effective way.<\/p>\n

We can find many interesting elements if we check the billboards around the world. Readers of adpunch may not forget the billboard war between BMW and Audi<\/a>(I will give you a detailed list of innovative billboards through link mania soon). Brands are hell-bent on making their billboards stand apart from the rest of the umpteen competitors with clever and unique strategies.<\/p>\n

This billboard has also been created with a fresh, innovative idea. This \u00e2\u0080\u0098billboard couple\u00e2\u0080\u0099 communicates the idea in an interesting way. Two billboards were placed face to face on the sides of a small street. One of the billboards shows the close portrait of a dog and it looks directly to the billboard in front of him, with a longing expression on his face. The sight of the billboard he is faced with obviously makes his mouth water: his drool drops from his tongue and ponds beneath the billboard.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

CREDITS<\/strong><\/p>\n

Advertising Agency:<\/strong> Heye & Partner<\/a>, Hamburg, Germany<\/p>\n

Creative Director:<\/strong> Karsten Kuhn<\/p>\n

Copywriter: <\/strong>Jost Kaehler<\/p>\n

Art Directors:<\/strong> Linda Tiemann, Julia Hellwege<\/p>\n

Photographers:<\/strong> Dog: Holger Kirk; Packshot: Thomas Schmitz<\/p>\n

Production Company:<\/strong> Media booking: OMG Outdoor GmbH, Hamburg;<\/p>\n

Printing:<\/strong> Staudigl-Druck GmbH & Co. KG, Donauw\u00c3\u00b6rth; Placarding: awk Au\u00c3\u009fenwerbung GmbH, Hamburg<\/p>\n

Agency Producer:<\/strong> Corinna Bonsen<\/p>\n

Account Executives:<\/strong> Jana Kruse; Image Editing: Max Horn\u00c3\u00a4k, Installation: Andr\u00c3\u00a9 Martens<\/p>\n

Via: I believe in advertising<\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Billboards are now scripting interesting stories in advertising. A billboard is more than a billboard. It says something. It \u00e2\u0080\u0098screams\u00e2\u0080\u0099 something. As it has only a limited time period to communicate to the busy audience, it is created in way to…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2145","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2145"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2145\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}