{"id":2095,"date":"2010-01-10T10:26:32","date_gmt":"2010-01-10T10:26:32","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2095"},"modified":"2020-05-15T07:10:34","modified_gmt":"2020-05-15T07:10:34","slug":"creative-smartness-of-the-sunlight-campaign","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/creative-smartness-of-the-sunlight-campaign","title":{"rendered":"Creative smartness of the Sunlight campaign"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img1\"<\/p>\n

This is creative smartness, and this is creative smartness. This print campaign from Indonesia is not for a food festival or for a restaurant; it has been developed by Lowe Jakarta for Sunlight Dishwashing Liquid. (See larger images here)<\/p>\n

The campaign consists of three series of ads- Appetizer, Main Course, and Dessert, and these ads resemble the recipe pages in cooking magazines. The idea is to denote the message that it takes only one teaspoon of sunlight to wash a lot of dishes. And, this message has been conveyed through fresh and appropriate way.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

I have said \u00e2\u0080\u0098appropriate\u00e2\u0080\u0099, because medium they selected to convey the message was cooking magazine, through which they can reach the target audience(housewives) easily.<\/p>\n

CREDITS<\/strong><\/p>\n

Advertising Agency:<\/strong> Lowe Jakarta Indonesia<\/p>\n

Executive Creative Director:<\/strong> Din Sumedi<\/p>\n

Creative Director:<\/strong> Ferly Novriadi<\/p>\n

Senior Art Director:<\/strong> Syarif Hidayat<\/p>\n

Senior Copywriter:<\/strong> Bondan Esp<\/p>\n

Photographer:<\/strong> Artli Ali<\/p>\n

Retoucher:<\/strong> Rudy Harianto<\/p>\n

\"img2\"<\/p>\n

\"img3\" \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This is creative smartness, and this is creative smartness. This print campaign from Indonesia is not for a food festival or for a restaurant; it has been developed by Lowe Jakarta for Sunlight Dishwashing Liquid. (See larger images here)<\/p>\n

The…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2095","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2095"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2095\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}