{"id":2075,"date":"2010-01-16T15:41:38","date_gmt":"2010-01-16T15:41:38","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=2075"},"modified":"2010-01-16T15:41:38","modified_gmt":"2010-01-16T15:41:38","slug":"this-campaign-flirts-with-english-idioms","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/this-campaign-flirts-with-english-idioms","title":{"rendered":"This campaign flirts with English idioms"},"content":{"rendered":"<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Marketing.jpg\" alt=\"Dr Prem Digital Healthcare Marketing\"><\/a>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.adpunch.org\/wp-content\/uploads\/2012\/07\/img1_xpfXk_28802.jpg\" alt=\"img1\" title=\"img1\" \/><\/p>\n<p>Making pun with idioms and phrases is not a new thing in advertising. However, this practice never ceases to entertain us, as it has got an interesting flavor like that of proverbs or riddles. We have seen the <a href=\"https:\/\/www.adpunch.org\/entry\/literally-english\/\" target=\"_blank\" rel=\"noopener\">print campaign for Mann Public School <\/a>in which people were presented literally <em>beating around the bush<\/em>, and <em>bringing a horse to the well<\/em>. That was intended to make you curious by testing your knowledge in English language.<\/p>\n<p>Here is another interesting print campaign for Sabai, developed by <a href=\"https:\/\/www.mccann.com\/\" target=\"_blank\" rel=\"noopener\">McCann Erickson<\/a>, Mumbai. these print ads flirt with English idioms with its copy and art-direction. It pictures\u00e2\u0080\u0099 having cold feet, foot in the mouth and two left feet. The ads say that the product can be used for any other foot problems.<\/p><div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Web-Development.jpg\" alt=\"Dr Prem Web Design and Development\"><\/a>\n<\/div>\n\n<p>In terms of aesthetic value, the ads look great and entertaining. I think that the intention of the client was to make an creatively impressive campaign, rather than making a \u00e2\u0080\u0098down-to-earth\u00e2\u0080\u0099 impact on the target audience, which encompasses a larger section, both the educated and illiterate.<\/p>\n<p><strong>CREDITS<\/strong><\/p>\n<p><strong>Advertising Agency:<\/strong> <a href=\"https:\/\/www.mccann.com\/\" target=\"_blank\" rel=\"noopener\">McCann Erickson<\/a>, Mumbai, India<\/p>\n<p><strong>Executive Creative Director:<\/strong> Ryan Menezes<\/p>\n<p><strong>Art Director:<\/strong> Vinit Sanghvi<\/p>\n<p><strong>Copywriter:<\/strong> Lolita D\u00e2\u0080\u0099souza<\/p>\n<p><strong>Illustrator: <\/strong>Mark Gmehling<\/p>\n<p>Via: <a href=\"https:\/\/www.ibelieveinadv.com\/2009\/12\/sabai-foot-spa-cold-feet-two-left-feet\/\" target=\"_blank\" rel=\"noopener\">I believe in advertising<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.adpunch.org\/wp-content\/uploads\/2012\/07\/img2_4jHPW_28802.jpg\" alt=\"img2\" title=\"img2\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.adpunch.org\/wp-content\/uploads\/2012\/07\/img3_oXh7x_28802.jpg\" alt=\"img3\" title=\"img3\" \/>    \t<\/p>\n<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Social-Media-Marketing.jpg\" alt=\"Dr Prem Healthcare Social Media Marketing\"><\/a>\r\n\r\n\r\n\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Making pun with idioms and phrases is not a new thing in advertising. However, this practice never ceases to entertain us, as it has got an interesting flavor like that of proverbs or riddles. We have seen the print campaign for Mann Public School in.<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-2075","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=2075"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/2075\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=2075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=2075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=2075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}