{"id":1845,"date":"2010-02-15T16:01:35","date_gmt":"2010-02-15T16:01:35","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1845"},"modified":"2010-02-15T16:01:35","modified_gmt":"2010-02-15T16:01:35","slug":"abrinq-foundation-asks-for-donations-in-a-new-way","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/abrinq-foundation-asks-for-donations-in-a-new-way","title":{"rendered":"Abrinq Foundation asks for donations, in a new way"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img1\"<\/p>\n

Campaigns for charity institutions do not require much subtle creative efforts. Because there is no better way than presenting the real realities instead of photoshopped ones. However, we have seen sparks of creativity in many of such campaigns.<\/p>\n

Now, this ambient advertising effort from Abrinq Foundation, a nonprofit institution that aims at raising awareness about social issues, asks the public for donations to help street children. And the ambient work uses a creative and unique way to communicate this.<\/p>\n

The unique effort- The \u00e2\u0080\u009cvending machine of good\u00e2\u0080\u009d \u00e2\u0080\u0093 has been created by Giovanni+Draftfcb in partnership with the 24X7 Cultural. At the wending machine one can see pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00. The main title explains: \u00e2\u0080\u009cWith your help we can get these children of the streets\u00e2\u0080\u009d. When inserting money in the machine the image of a child will come out<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Giovanni + Draftfcb, Sao Paulo, Brazil<\/p>\n

Creative directors:<\/strong> Adilson Xavier, Ricardo John<\/p>\n

Head of art:<\/strong> Benjamin Yung Jr<\/p>\n

Art Director:<\/strong> Bruno Brasil<\/p>\n

Art buyer:<\/strong> Tina Castro<\/p>\n

Photographer:<\/strong> Felipe Hellmeister<\/p>\n

Producer:<\/strong> Edgardo Pasotti<\/p>\n

Client services:<\/strong> Tina Castro<\/p>\n

\"img2\"<\/p>\n

\"img3\" \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Campaigns for charity institutions do not require much subtle creative efforts. Because there is no better way than presenting the real realities instead of photoshopped ones. However, we have seen sparks of creativity in many of such campaigns….<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1845","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1845"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1845\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}