{"id":1815,"date":"2010-02-18T14:11:53","date_gmt":"2010-02-18T14:11:53","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1815"},"modified":"2010-02-18T14:11:53","modified_gmt":"2010-02-18T14:11:53","slug":"yoga-as-a-commodity","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/yoga-as-a-commodity","title":{"rendered":"Yoga as a commodity"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"ashtangaposition1\"<\/p>\n

As an Indian, I have always wondered at the \u00e2\u0080\u0098modernization process\u00e2\u0080\u0099 of Yoga when it tours to foreign countries, particularly to European countries. Well, persons or things are often subject to change and \u00e2\u0080\u0098localization process\u00e2\u0080\u0099. But it provides me an uneasy curiosity to watch yoga, which is a result of pure traditional wisdom, hugs insensible commercialization and \u00e2\u0080\u0098innovative brand management strategies\u00e2\u0080\u0099.<\/p>\n

We have seen how sexy yoga becomes in a campaign<\/a>. Here is another campaign, but not as hot as the previous one. It advertises Milano Ashtanga Yoga. The art direction meticulously portrays the flexible power of Yoga and how it is useful to people who belong to different categories.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

CREDITS<\/p>\n

Agency:<\/strong> Leagas Delaney, Milan, Italy<\/p>\n

Art Director: <\/strong>Selmi Bali Barissever<\/p>\n

Copywriter: <\/strong>Francesco Poletti<\/p>\n

Creative Directors:<\/strong> Stefano Rosselli, Stefano Campora<\/p>\n

Photographer:<\/strong> LSD<\/p>\n

Via: Doweirdo<\/a><\/p>\n

\"ashtangaposition2\"<\/p>\n

\"ashtangaposition3\" \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

As an Indian, I have always wondered at the \u00e2\u0080\u0098modernization process\u00e2\u0080\u0099 of Yoga when it tours to foreign countries, particularly to European countries. Well, persons or things are often subject to change and \u00e2\u0080\u0098localization process\u00e2\u0080\u0099. But it…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1815","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1815"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1815\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}