{"id":1695,"date":"2010-03-07T09:46:53","date_gmt":"2010-03-07T09:46:53","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1695"},"modified":"2020-07-27T14:01:19","modified_gmt":"2020-07-27T14:01:19","slug":"stop-creeping-over-the-limit","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/stop-creeping-over-the-limit","title":{"rendered":"Stop Creeping Over the Limit"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img\"<\/p>\n

Speed thrills but kills. That is why Road safety campaigns mainly concentrate on this \u00e2\u0080\u0098speed factor\u00e2\u0080\u0099. Consider this advertising campaign from South Australia\u00e2\u0080\u0099s Motor Accident Commission, developed by Clemenger BBDO.<\/p>\n

The campaign named \u00e2\u0080\u009cStop Creeping\u00e2\u0080\u009d aims to convey the message that people who drive above the speed limit are at a great risk of having a crash. There are large number of people who think that it is OK to creep just for a few Kilometers, and the campaign points out that this attitude is dangerous.<\/p>\n

The campaign consists of print and television adverts. While the television advertising campaign presents drivers who speed as characters from creepy horror films, the print advertisement presents a creepy face made of a composite of road scenes.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

CREDITS<\/p>\n

Agency: <\/strong>Clemenger BBDO Adelaide<\/p>\n

Creative director:<\/strong> Greg Knagge<\/p>\n

Art director: <\/strong>Jane Keen<\/p>\n

Senior art director: <\/strong>Geoff Robertson<\/p>\n


\nCopywriter: <\/strong>Jason Hollamby<\/p>\n

Agency producer: <\/strong>Judi Oehme, Janine Mackintosh, Yvonne Karabastos<\/p>\n

Finished artists:<\/strong> Matthew Kenny, Lukasz Bebonowski<\/p>\n

Production manager:<\/strong> Matthew Kenny<\/p>\n

Account managers:<\/strong> Bryce Coombe, John Mclaren.<\/p>\n

Via: Inspiration room<\/p>\n

\n
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<\/b><\/span><\/div>\n<\/div>\n
\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Speed thrills but kills. That is why Road safety campaigns mainly concentrate on this \u00e2\u0080\u0098speed factor\u00e2\u0080\u0099. Consider this advertising campaign from South Australia\u00e2\u0080\u0099s Motor Accident Commission, developed by Clemenger BBDO.<\/p>\n

The campaign named…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1695","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1695"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1695\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}