{"id":1639,"date":"2010-03-19T14:49:30","date_gmt":"2010-03-19T14:49:30","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1639"},"modified":"2010-03-19T14:49:30","modified_gmt":"2010-03-19T14:49:30","slug":"drink-you-drive-dont-if","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/drink-you-drive-dont-if","title":{"rendered":"DRINK YOU DRIVE DON\u00b4T IF"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img\"<\/p>\n

Previously too we have seen anti-drinking advertising efforts, banking on the smart manipulation of words or phrases<\/a> which will immediately attract the attention of the \u00e2\u0080\u0098prospective drunkards\u00e2\u0080\u0099. See how such an advertising initiative shuffled words in an awkward way, but with a meaning. Here is another similar effort.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

This anti-drinking advertising effort from Nissan Brazil shows concern about the high car accident rates during the holiday season. The ad, displayed at the Estado de S\u00c3\u00a3o Paulo newspaper, plays with a phrase.<\/p>\n

The ad shows the phrase \u00e2\u0080\u009cDRINK YOU DRIVE DON\u00c2\u00b4T IF\u00e2\u0080\u009d. The phrase was written out of order representing the way a drunken person speaks.<\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Lew\u00c2\u00b4LaraTBWA, S\u00c3\u00a3o Paulo, Brazil<\/p>\n

Creative Directors:<\/strong> Jaques Lewkowicz, Andr\u00c3\u00a9 Laurentino, Manir Fadel, Luciano Lincoln<\/p>\n

Art Director:<\/strong> Luciano Lincoln<\/p>\n

Copywriter:<\/strong> Manir Fadel \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Previously too we have seen anti-drinking advertising efforts, banking on the smart manipulation of words or phrases which will immediately attract the attention of the \u00e2\u0080\u0098prospective drunkards\u00e2\u0080\u0099. See how such an advertising initiative shuffled…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1639","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1639"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1639\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}