{"id":1425,"date":"2010-04-22T17:03:43","date_gmt":"2010-04-22T17:03:43","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1425"},"modified":"2010-04-22T17:03:43","modified_gmt":"2010-04-22T17:03:43","slug":"shed-some-tears-for-kleenex","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/shed-some-tears-for-kleenex","title":{"rendered":"Shed some tears for Kleenex"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"glory<\/p>\n

Because Kleenex promises to mop up your tears, and the success of this brand is actually based on the tears of people like you.<\/p>\n

You pretend that you are in love. But actually your have been ditched by your lover. You put on a brave face in front of the whole world, but you are really a shattered individual who inwardly drinks the bitter medicine of grief and failure. But, don\u00e2\u0080\u0099t worry, no you can worry, just let your tears out. The rest will be done by Kleenex.<\/p>\n

This print campaign for Kleenex remorselessly urges you to express the real you and shed tears. So that the products can be sold.<\/p>\n

CREDITS<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Advertising Agency: <\/strong>JWT<\/a>, London, United Kingdom<\/p>\n

Creative Directors: <\/strong>Russell Ramsey, Dominick Lynch-Robinson<\/p>\n

Art Director: <\/strong>Christiano Neves<\/p>\n

Copywriter:<\/strong> Christiano Neves<\/p>\n

Illustrator:<\/strong> Gail Armstrong<\/p>\n

Photographer:<\/strong> Jonny Thompson<\/p>\n

Art Buyer:<\/strong> Coco Weir<\/p>\n

Project Manager:<\/strong> Kevin Noble<\/p>\n

Via: I believe in advertising<\/a><\/p>\n

\"king<\/p>\n

\"yes \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Because Kleenex promises to mop up your tears, and the success of this brand is actually based on the tears of people like you.<\/p>\n

You pretend that you are in love. But actually your have been ditched by your lover. You put on a brave face in front..<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1425","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1425"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1425\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}