{"id":1417,"date":"2010-04-23T14:37:47","date_gmt":"2010-04-23T14:37:47","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1417"},"modified":"2010-04-23T14:37:47","modified_gmt":"2010-04-23T14:37:47","slug":"the-real-cost-of-drunk-driving","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/the-real-cost-of-drunk-driving","title":{"rendered":"The real cost of drunk driving"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n
\n
<\/b><\/span><\/div>\n<\/div>\n

Don\u00e2\u0080\u0099t drink and drive. People have been told this message so many times in so many ways. But, still there are people who don\u00e2\u0080\u0099t consider this advice seriously. That is why can see so many anti-drunk driving advertising efforts.<\/p>\n

Some of these advertising efforts are so moving, some are shockingly full of blood, and some are, though bloodless, highly creative and effective. Here is another advertising initiative against drunk-driving. The approach is rather direct one.<\/p>\n

Bar Aurora and Boteco Ferraz added the real costs of drunk driving to peoples bar tabs, speaking to them in the moment right before they decided whether to drink and drive or not.<\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Ogilvy, Brazil<\/p>\n

Executive Creative Director:<\/strong> Anselmo Ramos<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Creative Director:<\/strong> Rubens Filho<\/p>\n

Head of Art: <\/strong>Denis Kakazu<\/p>\n

Copywriter: <\/strong>Megan Farquhar<\/p>\n

Art Director: <\/strong>Bruno Ribeiro<\/p>\n

Head of Production:<\/strong> Nana Bittencourt<\/p>\n

Producers: <\/strong>Cecilia Taioli, Mauricio Granado<\/p>\n

Account:<\/strong> Fernando Musa, Camila Porto, Samia Paz<\/p>\n

Approved by:<\/strong> Pedro Costa<\/p>\n

Production Company: <\/strong>HungryMan<\/p>\n

Executive Producer:<\/strong> Alex Mehedff<\/p>\n

Producer: <\/strong>Renata Dumont<\/p>\n

Director:<\/strong> Paulo Gandra<\/p>\n

Editor:<\/strong> Lucas Aires<\/p>\n

VFX House:<\/strong> HungryMan, Blackhouse<\/p>\n

VFX Technician: <\/strong>Rodrigo Oliveira<\/p>\n

Post-Production:<\/strong> Hungryman Team<\/p>\n

Audio: <\/strong>A9 Audio, Apollo9 \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Don\u00e2\u0080\u0099t drink and drive. People have been told this message so many times in so many ways. But, still there are people who don\u00e2\u0080\u0099t consider this advice seriously. That is why can see so many anti-drunk driving advertising efforts.<\/p>\n

Some of these…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1417","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1417"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1417\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}