{"id":1415,"date":"2010-04-23T14:40:11","date_gmt":"2010-04-23T14:40:11","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1415"},"modified":"2010-04-23T14:40:11","modified_gmt":"2010-04-23T14:40:11","slug":"singapore-air-show-hijacked","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/singapore-air-show-hijacked","title":{"rendered":"Singapore air show ‘hijacked’"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"singapore<\/p>\n

A marketing stunt for Air Craze<\/em>, which makes ultra-realistic remote controlled flights. To promote the product, they selected the perfect venue- the Singapore Air Show.<\/p>\n

They planted actors wielding Air craze Remote Controls in the crowd gathered at the air show and they pretended to control the jets flying high above the skies. The audience on the ground wondered who really controlled these flights. It was only when people read the message on the actor\u00e2\u0080\u0099s t-shirt that they realised it was a marketing stunt.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Well, the cops in Singapore are broadminded. I guess.<\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> DDB, Singapore<\/p>\n

Executive Creative Director:<\/strong> Joji Jacob<\/p>\n

Creative Director:<\/strong> Thomas Yang<\/p>\n

Senior Copywriter:<\/strong> Vinod Savio<\/p>\n

Art Director:<\/strong> Sham Nasaar<\/p>\n

Producer:<\/strong> Suhaimi Saadan\/ Naresh Kumar<\/p>\n

Account Manager: <\/strong>Gaurav Singh \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

A marketing stunt for Air Craze, which makes ultra-realistic remote controlled flights. To promote the product, they selected the perfect venue- the Singapore Air Show.<\/p>\n

They planted actors wielding Air craze Remote Controls in the crowd gathered..<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1415","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1415"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1415\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}