{"id":1379,"date":"2010-04-26T16:36:37","date_gmt":"2010-04-26T16:36:37","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1379"},"modified":"2021-11-01T12:02:45","modified_gmt":"2021-11-01T12:02:45","slug":"a-campaign-using-surrealism-codes","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/a-campaign-using-surrealism-codes","title":{"rendered":"A campaign using Surrealism codes"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"ccfd<\/p>\n

This campaign for CCFD-Terre Solidaire, first French development NGO, developed by Euro RSCG C&O, Paris, uses surrealism codes in an effective way to surpass the stereotypes associated with people when they are thinking about developing countries like Africa.<\/p>\n

CCFD-Terre Solidaire is an association which supports local initiatives in South and East developing countries. The association wanted to make people leave the stereotypes about these countries and think about them in a optimistic way.<\/p>\n

The campaign gives the message- Poorer countries deserve more than our outdated stereotypes<\/em><\/p>

\n\"Dr<\/a>\n<\/div>\n\n

So, they created this integrated campaign inspired by Rene Magritte works (a famous surrealist French painter).<\/p>\n

For example, the campaign presents a legless person from Calcutta and says-This is not a legless cripple from Calcutta.
\nThis is a defender of rights of untouchables.<\/em><\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Euro RSCG C&O, Paris, France<\/p>\n

Creative Directors:<\/strong> Olivier Moulierac, J\u00c3\u00a9r\u00c3\u00b4me Galinha<\/p>\n

Art Director:<\/strong> Catherine Labro<\/p>\n

Copywriter:<\/strong> Capucine Lewalle<\/p>\n

Production: <\/strong>Corinne Dutoit-Costa<\/p>\n


\nCCFD Managers: <\/strong>Pierre Laurent, Yann- Patrick Bazire<\/p>\n

Agency Managers:<\/strong> Agathe Bousquet, Benoit Loz\u00c3\u00a9, Brune Buonomano<\/p>\n

Via: Ads of the world \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This campaign for CCFD-Terre Solidaire, first French development NGO, developed by Euro RSCG C&O, Paris, uses surrealism codes in an effective way to surpass the stereotypes associated with people when they are thinking about developing countries…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1379","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1379"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1379\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}