{"id":1377,"date":"2010-04-26T16:46:01","date_gmt":"2010-04-26T16:46:01","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1377"},"modified":"2010-04-26T16:46:01","modified_gmt":"2010-04-26T16:46:01","slug":"nescafe-complicated-campaign-of-the-week","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/nescafe-complicated-campaign-of-the-week","title":{"rendered":"Nescafe: Complicated campaign of the week"},"content":{"rendered":"<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Marketing.jpg\" alt=\"Dr Prem Digital Healthcare Marketing\"><\/a>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.adpunch.org\/wp-content\/uploads\/2012\/07\/post-it_JDjWp_28802.jpg\" alt=\"post it\" title=\"post it\" \/><\/p>\n<p>The primary objective of advertising is, without doubt, to sell the product or the services of a particular brand. If selling was the primary aim of this campaign for Nescafe when McCann Erickson asked to create the campaign, this is not less than a failure. But if these twin ads are developed to confuse you with playing pun with your brain like a Zudoku puzzle does, without doubt, this is a success.<\/p>\n<p>The ads just confronts our reading habit in which we read from left to right. The ads make a difficult reverse connection with a cup of Nescafe.<\/p>\n<p>Guys, you need a hot coffee before you try to jump on these ads.<\/p><div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Web-Development.jpg\" alt=\"Dr Prem Web Design and Development\"><\/a>\n<\/div>\n\n<p>In India, in kerala- touted as God\u00e2\u0080\u0099s own country, there are so many small tea shops and coffee shops. No jigsaw puzzles. Only hot coffee and tea served there.<\/p>\n<p>CREDITS<\/p>\n<p><strong>Advertising Agency:<\/strong> McCann Erickson, Lima, Per\u00c3\u00ba<\/p>\n<p><strong><br \/>\nExecutive Creative Directors:<\/strong> Ricardo Mares, Mauricio Fern\u00c3\u00a1ndez-Maldonado<\/p>\n<p><strong>Creative Director:<\/strong> Alejandro Guzm\u00c3\u00a1n<\/p>\n<p><strong><br \/>\nArt Director:<\/strong> Nicol\u00c3\u00a1s Roman\u00c3\u00b3<\/p>\n<p><strong>Copywriter:<\/strong> Alejandro Guzm\u00c3\u00a1n<\/p>\n<p><strong>Photographer:<\/strong> Fernando Salom\u00c3\u00b3n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.adpunch.org\/wp-content\/uploads\/2012\/07\/pipeline_4tac2_28802.jpg\" alt=\"pipeline\" title=\"pipeline\" \/>    \t<\/p>\n<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Social-Media-Marketing.jpg\" alt=\"Dr Prem Healthcare Social Media Marketing\"><\/a>\r\n\r\n\r\n\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The primary objective of advertising is, without doubt, to sell the product or the services of a particular brand. If selling was the primary aim of this campaign for Nescafe when McCann Erickson asked to create the campaign, this is not less than a..<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1377","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1377"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1377\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}