{"id":1279,"date":"2010-05-08T15:22:19","date_gmt":"2010-05-08T15:22:19","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1279"},"modified":"2010-05-08T15:22:19","modified_gmt":"2010-05-08T15:22:19","slug":"cool-campaign-for-lg","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/cool-campaign-for-lg","title":{"rendered":"Cool campaign for LG"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"lg<\/p>\n

The core of any kind of communication is its clarity. I would like to call this campaign for TS-H2428 Air Conditioner with Jet Cool Technology from YR as a smart one. Though it doesn\u00e2\u0080\u0099t provide you with a direct idea, the campaign strokes your brain slightly and makes us laugh- that\u00e2\u0080\u0099s the idea.<\/p>\n

Before we go through the concept, let me write down the message which is clear in the copy. The copy reads- Cool down quickly. LG TS-H2428 Air Conditioner with Jet Cool Technology.<\/em><\/p>\n

Well, so we can examine the ads. The ads feature different situations in which some people suddenly become angry or embarrassed, often in desperately unexpected situations. So, when the woman comes home with her friend(probably lesbian), she unexpectedly sees her husband, and she gets angry. (this is my definition. You too can have your definition. May be better). So she gets angry and that anger is depicted through her color
\nchange.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

There are many such situation in which an individual\u00e2\u0080\u0099s color changes when her mood changes suddenly. The campaign, in a clever way, points out that LG is going to cool them within no time.<\/p>\n

CREDITS<\/p>\n

Advertising Agency: <a href="”>, Young & Rubicam New York, USA<\/p>\n

Global Executive Creative Director: Tony Granger<\/p>\n

Executive Creative Directors: Scott Vitrone and Ian Reichenthal<\/p>\n

Global Creative Director: Darren Moran<\/p>\n

Assistant Creative Directors: Menno Kluin and Graeme Hall<\/p>\n

Art Director: Michael Schachtner<\/p>\n

Copywriter: Julia Neumann<\/p>\n

Global Account Director: Mike Acken<\/p>\n

Account Executives: Michael Wong, Paula Ventura, Sabine Haemmerle<\/p>\n

Art Buyer: Maggy Lynch-Hartley<\/p>\n

Photographer\/Designer: Dimitri Daniloff<\/p>\n

Set Designer: Herve Sauvage<\/p>\n

Hair and Make-up Artist: Corinne Gues<\/p>\n

Post Production: Sparklink<\/p>\n

Agency Digital Artist: Raul Pardo<\/p>\n

\"lg<\/p>\n

\"lg \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

The core of any kind of communication is its clarity. I would like to call this campaign for TS-H2428 Air Conditioner with Jet Cool Technology from YR as a smart one. Though it doesn\u00e2\u0080\u0099t provide you with a direct idea, the campaign strokes your brain.<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1279","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1279"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1279\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}